A Brief Resource And Capabilities Analysis For Centurylink, Inc. Essay

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Introduction This paper provides a brief resource and capability analysis for CenturyLink, Inc. (CTL). The first section provides a brief description and overview of CTL. The next section provides the current CTL financial overview amongst leading competitors and internal factors influencing the telecommunication industry. The third section provides an overview of the perceived strengths and weaknesses of CTL relative to industry competitors. The final section synthesizes data to assess CTL’s strengths and vulnerabilities within the telecommunication industry.
Company Overview CenturyLink, Inc. began in 1930 when F.E. Hogan, Sr. sold the Oak Ridge Telephone Company in Oak Ridge, LA to William Clarke and Marie Williams (Our History). In 1946, Clarke McRae Williams received ownership of the company as a wedding present (Our History). In 1947, Williams purchased the Marion Telephone Company in Marion, LA and moved base operations to Marion, LA (Our History). By 1968, the family owned business incorporated as Central Telephone and Electronics and moved their headquarters to Monroe, LA (Our History). In 1971, the company was renamed Century Telephone Enterprises, Inc. and acquired the Wisconsin based La Crosse Telephone Corporation (Our History). In 1978, Century Telephone moved to the NYSE (CTL) and quadrupled their share price (Our History). In 2009, after many acquisitions, Century Tel merged with Embarq to form CenturyLink, Inc. (CTL) (Our History). On April 1,

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