A Business Of Growing Leaders

1337 Words Jun 13th, 2016 6 Pages
Defender Direct, Inc.: A Business of Growing Leaders “Businesses don’t grow- people do”
Focusing on employee satisfaction and self-gratitude encourages employees to grow and as a result so does the business. When Dave talks about “businesses don’t grow- people do,” he is implying that by focusing on his employees and their contentment with their career they are growing. The capacity and talents of his leaders had doubled, as did their enthusiasm, optimism and skills (Hess, 2011). Dave was able to experience an average annual growth rate of 60% over 10 years, and ranked 387th on the Inc. 500 list of America’s Fastest-Growing Companies (Hess, 2011). This he accredited to the culture of his business, one which fosters continuous
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“McDonaldized” Having a successful business, Dave was interested in learning more about Michaels Gerber’s The E-Myth: Why Most Businesses Don’t Work and What to Do about It. According to the book, it was about using the 2x process and then up-selling (Hess, 2011). He thought outside the box with his locksmith company, was not afraid to try and fail and try again, and he took his business yet to another level. Proposing his business plan to ADT, with hope and courage in his heart, they accepted and they took a chance on his company. Having a company that is “McDonaldized” is one that Gerber referred to as one that could be the repeatable type of business. Together they had a team that had no fears, knowing they had a great product and collectively wanted to meet as many people as possible. They went out together every day and feed off of each other’s energy, exactly what Dave wanted. The four main principles of McDonaldization are predictability, calculability, efficiency and control (Long-Crowell, 2016). These are all characteristics of McDonald’s; however, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and Dave’s businesses. Defender’s business of simplicity is shown in Dave’s business practices, from the culture of the business, the growth its experienced, the want to keep things simple and have the ability to say no to things, the more they
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