A Business Situation Analysis Of Apple Inc.

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Introduction This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future. Misson and Vision Statements It has been noted for years Apple doesn’t appear to have an official Mission or Vision Statement. Google searches produce only quotes from executives and speculation but the following is a quote from Tim Cook regarding Apple’s business philosophy found Alvin Alexander’s blog at alvinalexander.com dated May 5, 2015: There is an extraordinary breadth and depth and tenure among the Apple executive team, and these executives lead over 35,000 employees that I would call “all wicked smart.” And that’s in all areas of the company, from engineering to marketing to operations and sales and all the rest. And the values of our company are
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