A Business Study of Apple Inc

Apple Inc. is part of the electronic equipment industry that designs, manufactures, and markets mobile communications. Apple also creates and sells media devices, personal computers, and portable digital music players worldwide. This company was founded in 1977 and serves various customers. Apple’s top three competitors are Blackberry Limited, Google Inc., and Hewlett-Packard Company (Yahoo Finance, 2014). The purpose of this paper is to discuss the financial health of Apple by using horizontal analysis, vertical analysis, ratio analysis, and Altman’s z-score for the year 2011, 2012, 2013.

Launch: Steve Job and Steve Wozniak started their business without any finance from venture capitalists. They introduced Apple I and made all their expenses on their own. Their business risk was extremely high as their first machine did not prove to be successful and impressive. They had no proper cash flows but still they kept on working to produce some unique element,

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

This paper is a business situation analysis of Apple, Inc. Apple a market leader in the consumer computer industry with products including desktop, laptop, and handheld computers, as well phones, media streaming, and now watches. A multinational company, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976. They specialize in designing, developing, and selling high-end computers, software, and other electronic devices. Because of Apple’s broad product portfolio they compete with many different companies in a range of markets. This analysis will be conducted using historical information, a SWOT analysis, and portions of Porter’s Five Forces Model to understand its business strategies, impact within markets, products and services offered, corporate leadership, and future.

The development of Apple Inc. came during the unstable economic times of the 1970’s. Best friends and college dropouts, Steve Jobs and Stephen Wozniak pooled their electronic and business

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Apple is arguably the most influential and disruptive technology company on the global scale. Founded on April 1st 1976 in Cupertino California as Apple Computer Inc., Apple has had its fair share of challenges and failures over the past 41 years but has become a behemoth of a technology company over the last ten years or so, amassing gross amounts of success (Rawlinson). The question is how; how did a small company started in a garage become so prosperous and how have they made the competition, namely Microsoft and Samsung, almost irrelevant. The answer is multi-faceted. Obviously, timing plays a huge role in circumstances such as

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

was renamed Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

By the end of the 1970’s Apple had a staff of computers designers and a production line. The Apple II was succeeded by the Apple III in May 1980 as the company competed with IBM and microscoft in the business and corporate computing market.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.

As said earlier, Apple has just turned the corners and is looking ahead into the future with some great ideas.