A Case Study: Chick-Fil-A

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1. What went wrong in terms of cultural awareness?

The Chic-fil-A case study is about what transpired to the American fast food chain named Chick-fil-A after certain subtle statements that were made by the fast-food chain’s current boss. Chick-fil-A is a family owned business and basically, the business is run on the basis of Biblical principles and accordingly; they are closed on Sundays (Chick-Fil-A, 2012).
Dan Cathy, the current boss of Chic-fil-A stated that their company is strongly support the family, with reference to the biblical definition of the family unit. He went on to say that “We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that." (Gilgoff, 2012). In analyzing Dan’s statements, it is clear that there is a conflict of two separate cultures: the gay culture and the Christianity, which is a sacred one. The Chick-fil-A's boss the Christian news organization that he condemned of gay marriage.
Chic-fil-A’s boss eitherspokeinnocently or these statements were
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What should Chick Fil –A, do differently?
The Chick-fil-A's current boss Dan took a great risk by publicly making such statements. The company ought toshunaway from instigatingsuch offencesfor the sake of the company not to be boycotted in future. Clearly, Dan Cathy mustat all cost, never repeat the similarslip-ups. Now, they shouldrectify the situation and settle down the substantial damages that were caused and these include; loss of businessturnover with the gay community and their supporters and the bad reputation the company now has.
In addition, Chick-fil-A need to give attention on their appearance they give in public because people will surely not forget that easy. Also, they have to regain theirclients’ trust though it will take quite a long time and a great deal of efforts to recuperate their trust. Particularly, in the USA, a country that’s a high context-culture where trust is difficult to get (Hall,
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