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A Case Study Natureview

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Given that the goal is to grow Natureview’s revenues to $20 million, I believe that Option 1 is the best choice. Eight-ounce cups represent 74 percent of the dollar share of the yogurt market and offer substantial revenue potential. Admittedly, this will be a competitive category, but this size is typically located at eye-level as compared to 32-oz. containers which usually occupy the bottom “well”. Additionally, by entering supermarkets Natureview has the potential to see success like Silk Soymilk and Amy’s Organic Foods who experienced an increase in revenues by over 200 percent in two years. Due to the extremely high projected costs for advertising, SG&A, I doubt that Natureview will see a significant profit in the first year; however,

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