------------------------------------------------- CASE STUDY: Tata Motors Acquisition of Jaguar and Land Rover in 2008 ------------------------------------------------- VenkitV Introduction India-based Tata Motors Ltd. successfully acquired two British automotive brands – Jaguar and Land Rover (JLR), in June 2008 from Ford Motors for $ 2.3B. As part of the deal, Tata Motors gained 100% stake in companies, 3 UK plants, 2 advanced design and engineering centers, 26 national sales companies
REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company
INTERIM REPORT TATA MOTORS-JAGUAR LAND ROVER ACQUSITION Table of Contents Executive Summary 3 Introduction 4 SWOT Analysis of Ford Motor Co 5 Business Strategy of Ford 6 SWOT Analysis of Tata Motors 7 Why Acquisition 9 Future study 9 References 10 Executive Summary: This project aims at analysing the acquisition of Jaguar Land Rover by Tata Motors. Jaguar and Land Rover brands were held by Ford Motor Company. Ford had
Title: Competitive Strategy, Merger & Acquisition Introduction Tata group is a conglomerate India company operating in over 100 companies within 7 sectors which include engineering, communications and information, services, technology, materials, chemicals, and consumer products. The company operates in more than 80 countries across 6 continents, and the group total revenue was approximately $83.3 billion at the end of 2011 fiscal year. Tata group employs over 425,000 people worldwide, and allows
K1501060 Strategic management: Jaguar Land Rover 1 Executive Summary: Jaguar Land Rover is one of the most prestigious manufacturers of luxury cars in the world. The business was built around two premier British car brands Jaguar Cars Ltd, manufacturer of luxury saloon and sports cars, and Land Rover, a leading brand in the premium 4X4 segment. JLR is currently owned by Tata Motors Limited, a subsidiary of Tata Holding, since 2008 after its acquisition from Ford Motors for £1.15 billion (Blitterswijk
(Chauhan 2016) Tata Group is a global enterprise, which was founded by Jamsetji in 1868. Their headquarters are in India. “There are 29 publicly-listed Tata enterprises with a combined market capitalization of about $134 billion (as on March 31, 2015). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.” (Tata 2016) Tata Motors is one of the
Jamsetiji Tata who holds nearly 100 companies with 300 subsidiaries in 40 businesses founded Tata Group. Ratan Tata who is handling all the main contracts and has been heavily investing to shape Tata Group into a global leader player. The groups comprise seven business segments specifically: engineering, materials, communications and information technology, services, energy, consumer products and chemicals. Each company and subsidiaries functions individually and are bound by Tata Sons and Tata industries
Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors, you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s, trucks, commercial vehicles, 4×4…etc since the company began in 1945. Meanwhile, Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes the marketing
groups present in various emerging markets across the world. It is as a result of the economic conditions and numerous opportunities available in emerging markets that these business groups have formed in these countries. Samsung in Kazakhstan In case Samsung were to start a new Research and Development and manufacturing facility in Kazakhstan, it is important to consider the following main external factors that are extremely critical to the success of the venture: Government stability and openness
for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant, 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors to generate