A Case Study On South Florida Real Estate

1288 Words Jan 28th, 2016 6 Pages
7. A Case Study

Let’s imagine you have to sell a rather expensive condo in Hallandale Beach, Florida, which is essentially a middle-class town right north of Miami with a splash of a luxury building here or there, and you happen to have this property for sale in one of those luxury buildings with the market price more than twice the average price around town. So, it is hard to think that a local interest would be extremely high, plus you know that a neighbor’s apartment has been sitting on the market with a local real estate agent for a while without a good and solid offer, plus there is a bit of an issue with some banks to approve mortgages for this building. It is really time to think of reaching foreign investors in South Florida real estate who are mostly cash buyers and usually buy more expensive properties than locals do. You know that citizens of Canada (both English- and French-speaking), Russia and countries of the South America (Spanish- and Brazilian Portuguese-speaking) are buying properties around Florida. Let’s start googling in English for “condo for sale in Hallandale Beach Florida” which seems the most straightforward and apparent phrase that your potential buyers could use. Yeah, the field is hugely overcrowded: The big real estate advertising portals and real estate companies with substantial marketing budgets are filling out the first three pages of the search, and there are plenty of paid ads on the first two pages that signals us that…
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