A Case Study Report on-Inventory-Management-at-Amazon.Com

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A Case Study Report On Inventory Management at Amazon.com Submitted to:- Submitted by:- Prof. R.K. Vijaya Sarathy Rupesh Kumar Director, DSBS Bangalore Charu Chandra Bajrang Agarwal Bikash Prasad Contents 1. Introduction 2.1 History 2.2 Analysis 1.2.1 SWOT 1.2.2 Industrial Analysis 2. Online Marketing 3.3 Online Marketing Domains 3.4 Types of online Marketers 3. Inventory Management 4.5 Inventory outsourcing 4. Conclusion 5. Issues 6. Bibliography Introduction ' 'The…show more content…
It has become the number one online retailer by steadily building its reputation and brand, beginning its operation in July of 1995. Moreover, it has expanded from its existing business of selling books to selling a wide variety of products such as DVDs, music CDs, computer software, video games, electronics, apparel, furniture, food and more (Wikipedia 2006). Similarly, Amazon aside from its domestically shared market also set up four other separate online stores in the United Kingdom, France and Japan, thus shipping globally on selected products 1.2Analysis 1.2.1Swot analysis Strengths 1. Customer Relationship Management (CRM) and Information Technology (IT) support Amazon 's business strategy. The company carefully records data on customer buyer behavior. This enables them to offer to individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited. 2. Amazon is a huge global brand. It is recognizable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys
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