A Case Study: Sugarfine Cafe

The purpose of this project is to increase the Café’s food sales at Tulare Regional Medical Center (TRMC) by marketing. The Café has been experiencing low sales in the last few months due to low census/family members and customers at TRMC. In attempt to increase food sales, marketing tools were created and distributed to nearby professional offices to attract new customers to the Café.

Rumbia Coffee House is the other F&B outlet operates in the hotel. The ambiance of the restaurant is more calm and formal due to its enclosed area and the lighting style along with subtle background music compared to the Sports Kopitiam. A total of 23 tables occupy the outlet including five of them at the Rumbia Terrace which currently undergoing renovation. Smoking is not allowed in any part of the restaurant but the terrace. On the normal days, it operates from 6.30 am until 1 am with three working shifts, however, during the Holy month of Ramadan, the outlet operate at a differently. The job scope at Rumbia Coffee House is broader compared to Sports Kopitiam, accordingly, includes bufet, dome service, room service, reservations as well as a-la carte orders . Dining reservation is only offered for small group dining, received and recorded by the outlet’s supervisor or captain in the reservation book.

This report is a Tutor Marked Assignment (TMA01) in Fundamental of Senior Management, submitted as a part of the requirement for the Master of Business Administration (MBA) Degree program at the Arab Open University (Oman Branch).It’s dealing with a case study of one of the biggest quick casual restaurant in China Lvendary café “ that is managed by a new general manager call Louis Chen who worked hard to run Lvendary Chin. “Mia Foster who is recently appointed as chief executive “CEO” was surprised to find that the Chinese subsidiary submitted all management and financial reports to Denver in its own format instead of apply U.S. Generally Accepted Accounting Principles (GAAP) Foster felt strongly that this would not be a sustainable practice as the China operations grew into a larger portion of total revenue. (Bartlett, 2011)

Q1) The Porter's competitive strategies which is Starbucks using is differentiation strategy. Following a differentiation strategy, Starbucks seeks to offer unique products that are widely valued by customers. The speed with which Starbucks had managed its ascent was almost as remarkable as the changes it had formed in traditional conceptions of brand marketing. At a time of rising perceptions of correspondence across most product and service categories throughout the developed world, Starbucks had managed to take one of the world's oldest commodities and turn it into a differentiated, lasting, value-laden brand. The attraction of differentiation over low cost as a basis for competitive advantage is its potential for sustainability. It is

Starbucks is one of the leading coffee retailers in the world; according to their company profile they are operating nearly 18,000 retail stores in 60 countries. They serve millions of customers daily; our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. (STARBUCKS COFFEE COMPANY, 2012) Starbucks has become much more than just a place to get coffee, it has become a brand.

The main political forces influencing Starbucks are from sourcing the raw materials for their products. Politicians in both the U.S. and source countries pay attention to its business practices. Therefore, Starbucks makes sure to pay attention to social and environmental ethics and follow fair trade practices. They also make sure to follow the laws and

Applying your knowledge of academic models of HRM (for example HRM/PM; Hard and Soft HRM or the Guest or Harvard model) explain the main similarities and differences between the approaches to people management at Café Co before and after the review.

1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.

Starbucks put up some very interesting numbers for the years 2014 and 2013. Specifically, their profit margin both years seems to be extremely low (most businesses want to operate around 20%). 2013 showed a mere 8.8 million in earnings. I believe Starbucks was undergoing massive expansion during this time period, however, as the year following put up numbers more in line with the norm. Their profit margin seemed relatively low due to such expansion, as their outflow of cash was very close to their inflow.

Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the greatest retailing stories of recent history and world’s biggest specialty coffee chain.

“Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. Starbucks positions their products on a relatively simple plane. They focus on quality and experience, rather than price. A comparison of specialty drinks with its competitors reveals very minor differences. Starbucks’ image is one of the key elements to their success. The company has realized that people don’t only come for the coffee; they come for the atmosphere. People socialize, read, study, or just enjoy the music while drinking their coffee.” (Kembell, Hawks, Kembell, Perry, & Olsen, 2002)

Even with the “No. 1 Best Coffee” Award from Zagat’s Survey of National Chain Restaurants as well as numerous other awards and recognition under their belt, Starbucks remains vulnerable to the ever-changing, ever-demanding needs of their customers (Starbucks Company Recognition). In order to succeed in the service industry, companies must provide impeccable customer service in addition to rewarding their customers through programs and promotional strategies. Currently, Starbucks has reward programs and promotional strategies in place, but they have failed to construct them in a way that fairly and appropriately benefits their customers. In addition, Starbucks’ reward programs are generally unknown by most people

Hello! It is your time to meet and mingle with great people in the town of Barrow, Alaska. Wilson’s Bakery Café also known as The Works Bakery Café would like to share our friendly and cozy place of business where higher quality and delicious products sold. The business is here to welcome every customer warmly and make sure each need of the customer are met to the best of our ability. No other businesses are like us or serve the market area the same as we do. Furthermore, Wilson’s Bakery Café would like to continue serving our fantastic community and the surrounding area of Alaska.

The world without coffee is such a tasteless world. Nowadays, coffee is more than popular since it is ubiquitous. Coffee is consumed all over the world, and it is also one of the most crucial produce in world trade. Coffee not only helps people relieve stress, but also makes them feel happier. Many customers, including officers, workers, and students get attracted to coffee due to its unique taste. As a result, more coffee shops are opened every day in this country. There are a lot of well-known coffee shops in America namely, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, and so forth. Among them, Starbucks is the largest coffeehouse company not only in America, but also in the world. Why is it so successful? Starbucks has applied some rules to its enormous success, and each rule gets it one step closer to becoming the world’s biggest coffee shop.

The cause of this case study is to evaluate and recognize Starbucks growth in the past decades. Starbucks was established in 1971. The industry for coffee at the time was in decline for almost a decade. The consumption of coffee back then was mostly at home or “Away from home” either with a meal at dinner or restaurant. In larger cities like New York or San Francisco they have specialty coffee roasters for example Peet’s. The main goal of Schultz was aiming with that mentality to roast and vend great coffee (CRAIG, BUSSE, BROWN, “Aplia” Kellogg 1). By 1982 they had five retail outlets that served coffee beans and supplies for home but at the time they weren’t served prepared. As the growth of Starbucks is