A Case Study - Weight Watchers International, Inc Essay

2281 Words Jul 20th, 2011 10 Pages
Weight Watchers International, Inc.

A Case Study

The History of Weight Watchers International, Inc. Weight Watchers International, Inc. was founded in 1961 by Jean Nidetch, who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an
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An increased amount of children have been diagnosed with health issues that are directly related to being overweight. This opens a new market for Weight Watchers International, Inc. and should improve the financial performance of the company. As well as the underserved male population; Weight Watchers has already taken great strides in addressing the gender issue and has produced a male point system and on-line tools designed specifically for males.

Weight Watchers International, Inc. – Threats

Purchasing decisions made by customers regarding weight management is biased and can easily be affected by many different things. Weight Watchers’ competition is anything that is perceived to be more effective or a more favorable weight management system. This industry is contingent on the customer demands, based on the popular appeal of the latest and greatest programs. Franchisees and licensees actions could directly affect the perception of Weight Watchers International, Inc. including any breach of contract obligations. The Weight Watchers products are subject to being recalled for any deficiencies. Negative publicity will unfavorably affect the brand image and result in decreased people showing up for meetings, lower internet use, as well as lowering product sales. The company is also exposed to other countries political and social unrest. If there is any social or environmental turmoil could decrease need for Weight Watchers
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