all students to create art in introduction to a new concept. Doing this would not only open up people’s minds to art’s influences, but it would also have a positive effect on the student’s mental process as well. Studies show that “arts integration goes beyond including art projects in class; it is a teaching strategy that seamlessly merges arts standards with core curricula to build connections and provide engaging context” ( Nobori, Mariko; How the arts unlock the door to learning). Many other
Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art
mymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY
Co-branding occurs when brands from different organizations combine to create an offering in which each plays a driver role. The impact of co-branding can be greater than expected when the associations of each brand are strong and complementary. A research study of Kodak showed that for a fictional entertainment device 20% of the prospect said that they would buy the product under the Kodak name and 20% would buy the device under Sony name, but 80% would buy the product if it carries both the names.
16) When demand is ________, it implies that more customers would like to buy the product than can be satisfied. A) latent B) irregular C) overfull D) full E) negative Answer: C Page Ref: 8 Objective: 2 Difficulty: Easy 17) In the case of ________, consumers dislike the product and may even pay a price to avoid it. A) nonexistent demand B) overfull demand C) irregular demand D) negative demand E) declining demand Answer: D Page Ref: 8 Objective: 2 Difficulty: Easy