A Case Study on Dell Company

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Dell case study / Dell.com case study
This Dell case study designed for business and marketing students details Dell 's business and marketing strategy focusing on E-commerce. Describes approach to managing Dell.com. Updated March 2008.

Dell overview
Dell is a technology company, offering a broad range of product categories, including desktop computer systems, storage, servers and networking products, mobility products, software and peripherals and services to manage IT infrastructure for large organizations . Dell are the number one supplier of personal computer systems in the United States, and the number two supplier worldwide. This case study is based on the Dell 2007 SEC filing. Read the latest Dell SEC filings from Yahoo!. I
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We have recently launched a retail initiative and plan to expand that initiative by adding new distribution channels to reach additional consumers and small businesses through retail partners and value-added resellers globally.

Customers can purchase custom-built products and custom-tailored services. Historically our flexible, build-to-order manufacturing process enabled us to turn over inventory every five days on average, thereby reducing inventory levels, and rapidly bring the latest technology to our customers. The market and our competition has evolved, and we are now exploring the utilization of original design manufacturers and new distribution strategies to better meet customer needs and reduce product cycle times. Our goal is to introduce the latest relevant technology more quickly and to rapidly pass on component cost savings to a broader set of our customers worldwide. We are committed to being environmentally responsible in all areas of our business. We have built environmental consideration into every stage of the Dell product life cycle — from developing and designing energy-efficient products, to reducing the footprint of our manufacturing and operations, to customer use and

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