A Case Study on Snacks to Go

There has been an increase the varieties of cereals that are available in the UK market, weather it be for dietary reasons such as gluten-free or nut allergy, the market has done

Problem Statement: Should Frito-Lay’s, the sales leader in the shelf-stable dip category, take an aggressive approach promoting its “chip dips”, or pursue the vegetable dip category?

It is ideal to have the option to purchase food right then and there, otherwise customers can just as easily bring their business to Carpe Diem, Satori Coffee House, Starbucks, or Beaners, all of which have moderate to high food selections (shown in Table 5). Todd should consider discontinuing the sale of retail items, and invest in a toaster oven and mini fridge in order to provide customers with more food options such as bagels, breakfast sandwiches, pastries, and fruit cups.

In 2006, Kellogg’s launches Special K forest berries and Special K honey almond. A year later, Special K Advantage (fibre) appears in Australia. The last flavor is Special K chocolatey flakes, launched in 2009. The packaging has barely changed since its creation: white background, to represent the purity of the product, and the milk, the big symbol in the middle for the product identity, and some flakes on the right side, for the product representation. There has been an evolution of the nutritional information: now the main compositions are on the front side of the package (sugar, fat, calories). It is part of the strategy to position the product as a partner in weight loss. Te product is considered as a good quality, thanks to its characteristics (benefits for the consumer), and the “Our guarantee to you”, a little section on the left side of the box, explaining that Kellogg has a quality system that assures the highest quality standards to deliver the best product to the consumer. The target of Special K is women, from 20 to 40 years old. Women who try to look and feel good, who are working or raising their children, who want to conciliate their activities with their femininity. Women are represented next to the mention “99% fat free”, and on the back side of the box. Usually they are slim, active and happy. The strategy of Special K is to accompany women all day long, with different products, and to propose them to eat cereals not only for

In closing we used many more techniques that helped sell our product. Like Alliteration, inclusive language, and evidence. The protein in the sunflower seeds was evidence that it makes the doritos healthier for us to consume. Whenever someone thinks of that that means oh so it's good for me. That mean they are more likely to try it and love that product. These doritos are healthy and have spectacular taste. So what more can you ask for. Please try the Special Addition of Doritos Sunflower Seeds.

At first this miscellany is very attractive to the buyer but when the process of decision making begins, the real problem erupts. If she is not certain about what she wants to purchase, she will keep shuffling between packets and shelves to make a choice. Seeing the variety she may want to make the best possible choice out of the available options and she must make a choice in order to avoid being frozen in endless doubt. Thus the modern super market offers numerous more choices, ironically much less satisfaction. Due to this it has been observed that consumers tend to return to the products they normally buy, not paying attention to 75% of the other products which are also a good competition for price and quality (Schwartz, 2005:12).

“Choosey Moms choose Jif” is a phrase we have heard time and time again on television commercials. The endorsement of Mom implies that Jif is a healthy, nutritious food to serve the family. In today’s world, simple peanut butter is not enough; we are a society of wanting more. In this paper, we will look at the marketing position and the market share of Jif Peanut Butter, produced since 1958, and owned by J.M. Smucker Co. since 2002. The advancements in product positioning of Jif that has allowed it to remain a household staple will also be reviewed.

Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less contemporary than its major rival, Crunch ‘n Munch. To add to this dilemma, the product diversification strategy that led to the development of several other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

Identify the opportunities, to monitor how well the company is doing and understand how marketing works overall.

From my professional point of view, I recognized from the video that these underdeveloped nations have many obstacles to overcome to provide proper nutrition for themselves and their children. Of these obstacles which include no electricity, no refrigeration, and no clean water, innovation created a spectacular response. Plumpy Nut overcame these obstacles to produce a product

Frito-Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974 and distributed for four years, weren’t incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is “not sure there were dramatic things wrong with the product design [...]. It may have been invented and introduced before its time.” This sentiment was reflected in the Harvest Project in the early 1980s, when Frito-Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby-boomer generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in other brands.

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

Health Nut Food Truck will offer a menu that is loaded with organic, all-natural, food options for our customers. The pricing of Health Nut Food Truck will be slightly higher than your average food truck, but in return, customers will be guaranteed freshly made, all-natural food options. Our pricing strategy is “you get what you pay for”. Although customers will be paying slightly more for our food, they are getting better quality food. Health nuts will pay more for their food because they genuinely care about what they are putting in their bodies. Cheaper food as little nutritional value and can make you feel lethargic and ill. The target market for Health Nut Food Truck does not necessarily mind paying more for their food. Our target

b. Instead of producing a large product line, Pamberton and Krispy Natural should use a niche strategy and stick with a few products in the “Crackers with Filling” market. The four products that they should launch in this market are: white cheddar, creamy Swiss, tomato basil and smoked Gouda. These products have the highest positive purchase intent and the highest percent of testers that preferred the taste of Krispy Natural over leading brands. Eliminating some of the product line will enable the Pamberton trucks to continue carrying the line without running out of room, so they can keep the same distribution.

Once the analysis has been evaluated, there have some key factors that used for marketing planning.