A Case on Air India’s Pilot Strike of May 2012

Air Asia is the founder of low cost airlines in the Asia region since the advent of deregulation by Malaysian Government in late 90’s which in itself is a very important economic factor, without deregulation a low cost Airline cannot enter the market. For the reason that of Air Asia’s lower price, the factors affected are the

18 cities by 1987. River City Airlines (RCA) began in 1969 with service to 4 cities and

Airasia want try to be the largest low cost airline in Asia and serving the 3 billion people who currently underserved with poor connectivity and high fares.

The 4 hubs are Ahmedabad International Airport in India, King Abdulaziz International Airport in Jeddah, Cochin International Airport in Kochi, India and Cairo International Airport in Egypt. These airports welcome Air Arabia flights everyday to their country and because of this these airports have become busier in the last couple of years because of the high demand for traveling with affordable prices. These airports are the primary airports and they allow Air Arabia to land at their main airport because they consider Air Arabia as a serious airline and by allowing Air Arabia to operate at their main base the airport will gain more attention and more profit from Air Arabia and also customers from Air Arabia can transport from the airport to the central city because it's a primary

American Airlines was founded in the 1930’s, under the name of American Airways, after acquiring 80 small airline carriers (Koenig 2011), mainly used for mail services. Charles Lindbergh was noted as flying the first American Airlines flight, which carried mail from St. Louis, MO to Chicago, IL (American Airlines 2016). After nearly 10 year of flying mail, the name was changed to American Airlines, and became the first airline to fly passengers from New York to Chicago, in a Douglas DC-3; this was the “plane that changed the entire airline industry, switching revenue sources from mail to passengers (American Airlines 2016). American Airlines continued to revolutionize passenger flight service, by offering non-stop transcontinental flights across the United States in 1953. In 1981, American Airlines joined other major airlines in the hub-and-spoke system, and created their first hub at Dallas/Fort Worth International Airport, the same location as their headquarters. They expanded to new hubs throughout the 1980’s to other cities throughout the United States, Europe and Japan.

Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus enabled it to operate flights internationally. In spite of being a public sector company Air India has been running in loss for the past 10 years.

Omni Air International was originally known as Omni Air Express and began in 1993 as an FAA Part 121 freight transport airline (Omni Air International, n.d.). In 1997 the airline changed its name to the current name of Omni Air International and received its US FAA and DOT passenger authority. This is when Omni entered the worldwide charter

During the same period, when natural constrains like service recognition, infrastructure, specialized skills and economics of scale in existence, the company banked on decision to diversify. The company allocated huge amount of capital in modernizes the outdated data processing department. Starting from the year 1976 the company started expanding internationally. It introduced new business motives like next day air services in United States in year 1982. The organization enhanced it air services in year 1987 owning and leasing of 220 aircrafts and it reached summit in freight industry by implementing an additional 13 Boeing 757 jets which are under construction. The company made service partners in foreign countries to participate full package delivery in the year 1986. It increased its destination list by adding services to Canada, Japan and 16 other European countries. The company outstands as biggest air freight carrier in the world by the end of 1987.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

and beyond. They cover all parts of the world, as well as operating international air hubs in Miami, Hamilton, Cologne, Taipei, and the Philippines.

Prior to merger, AirTran served 70 major cities, 700 flights per day, 2 million passengers per month. (AirTran Airways History)

Air India is the national airline of India and also one of the biggest air company of the country in terms of passengers carried. It was started by Jehangir Ratanji Dadabhoy Tata in 1932 and was called Tata Airlines at that time. It started off carrying passengers and air mail between Bombay, Karachi, Ahmedabad, Bellary, and Madras. After World War II it became a public company and was christened ‘Air India’. Today Air India has a fleet size of around 108 aircrafts and flies to 84 destinations worldwide. It is mainly operated from Indira Gandhi international Airport, Delhi and Chhatrapati Shivaji International Airport, Mumbai. As of February 2016, Air India has a strength of 28,085 employees. In 2007 the airline was merged with the state owned Indian Airlines, thus forming a new company called National Aviation Company of India. In 2014 Air India entered the Star Alliance, thus becoming the 27th member of the globes largest airline alliance.

หลังจากรัฐบาลสหรัฐได้ผ่อนปรนกฏระเบียบด้านการบินในปี 1978 ทำให้ Major Airlines เช่น United, Western และ American Airlines ไม่ต้องการให้บริการในตลาดเล็กๆอีก จึงเป็นการเปิดโอกาสให้กับสายการบินแบบ Regional Airlines เช่น SkyWest

Other than that, as the low cost airline in country have create many opportunity for their customers to use this airline to meet with their family or friends. For example, as a student that studied far away from their family, this type of company will be needed to enable them visit their family. It is standard that as a student, they did not have enough budgets to pay an expensive fee to book a

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel