A Chapter Analysis : Inoculation Theory

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Chapter Analysis Essay: Inoculation Theory
This theory is often explained and equated to vaccinations, immunizations, flu shots and the like; hence its name, Inoculation Theory. William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots?” 2004). The idea behind the theory is to cause resistance to persuasion as it comes against core beliefs or cultural truisms by inoculating the belief with smaller, less significant arguments. This is designed to give the core belief greater solidity; ultimately making substantive arguments less credible. Compton and Pfau adds inoculation increases vested interest which helps to communicate with others about the issues (2009, p. 11).
Bullying has become a tragic social issue where inoculating youth may benefit society. In this situation, schools might bring in drama teams to role play with students on the effects of bullying. Perhaps educators could use comic books built around stories depicting scenarios that are true to life and age appropriate. The central idea is to inject these messages in many smaller ways so that it builds a resistance to any persuasive message that bullying is acceptable on any level at any age.
Goals of the Inoculation Theory As mentioned previously, resistance to persuasion is the primary goal of the inoculation theory. Inoculation is a preventative as it is reinforcing cultural truisms by facing smaller
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