can be found on a dozen products, including Diet Cherry Coke, Caffeine Free Diet Coke, and Coke Classic - and it doesn 't stop there. In the grocery store, Coke is a product brand; at sporting events, it 's a sponsoring brand; and in the communities where its bottling plants operate, Coke is a corporate brand. This complexity makes building and managing brands difficult. In addition to knowing its identity, each brand needs to understand its role in each context in which it is involved. Further,
"These examples work quite well. Their diversity, literacy, ethnic sensitivity, and relevancy should attract readers." Stanley Baronett. Jr., University of Nevada Las Vegas Far too many authors of contemporary texts in informal logic – keeping an eye on the sorts of arguments found in books on formal logic – forget, or underplay, how much of our daily reasoning is concerned not with arguments leading to truth-valued conclusions but with making choices, assessing reasons, seeking advice, etc.
please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Whetten, David A. (David Allred) Developing
to Statistics and Data Analysis This page intentionally left blank Introduction to Statistics and Data Analysis Third Edition Roxy Peck California Polytechnic State University, San Luis Obispo Chris Olsen George Washington High School, Cedar Rapids, IA Jay Devore California Polytechnic State University, San Luis Obispo Australia • Brazil • Canada • Mexico • Singapore • Spain • United Kingdom • United States Introduction to Statistics and Data Analysis, Third Edition Roxy Peck