A Cluster Criticism Analysis : Where Is The Love, By The Black Eye Peas

1248 WordsOct 20, 20165 Pages
A Cluster Criticism Analysis of “Where is the Love” By the Black Eye Peas
Michael A. Giron, AA of Communications, AA of Psychology
San Francisco State University
Author Note
1600 Holloway Ave.San Francisco CA 94132
WHERE IS THE LOVE CLUSTER CRITICISM 2
A Cluster Criticism Analysis of “Where is the Love” By the Black Eye Peas
Literature Review
Kenneth Burke is a specialist in symbol-systems and symbolic action, he defines rhetoric
as: the use of words by human agents to form attitudes or to induce action and other human
agents (Foss 63). Cluster analysis is a method developed by Kenneth Burke to help the critics
identify the motive of the rhetor. In this method, the meanings that key symbols have for the
rhetor are discovered by charting what symbols cluster around those key symbols in the rhetoric
(Burke 59). Three important components to cluster criticism our identification, consubstantial,
and persuasion. Identification is when individuals form selves or identities through various
properties for substances such as physical objects, occupations, Friends, activities, beliefs, and
values. As two entities are united in substance, through common ideas, attitudes, material,
possessions, or other properties they will exemplify consubstantial entities; “one in the same, but
separate”. Our symbolic ways for marking consubstantiality are identifications, upon which
rhetorical action is based. Kenneth Burke states “You persuade a man only insofar as you can
talk his language by

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