Organisation And Behaviour Case Study

Coca-Cola Company is the world’s largest beverage company, refreshing consumers with than 500 sparkling and still brands. The company and its bottling partners are dedicated and focused on five key areas. There are profit, people, portfolio, partners and planet. Coca-Cola has the scale but lacks the agility to adapt.

Coca-Cola was created in 1886 by John Pemberton, a pharmacist in Atlanta, Georgia, United States of America. Coca-Cola is the world’s largest soft drink maker. It sells more than 3,500 products worldwide. Coca Cola offers markets more than 500 non-alcoholic beverage brands and also world class quality, starting from Coca Cola soft drinks, juices, teas, water and energy drinks. Coca-Cola owned a huge popularity across the world. The company ranked the third Interbrand’s 2014, the most valuable brands list in the world. Coca-Cola has its own efficiency in marketing strategies, innovation, and extensive global reach that makes reputation of the company rise in globalization.

Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company (investopedia.com, 2017). If one level or department does not undertake its function accurately the entire business suffers, because all the departments interrelated to each other. There are generally four types of organizational structure:

Coca-Cola remains one of the most recognized brand names in the world today, worth more than $73 billion in 2011. However, in the 1990s and 2000s poor decisions, mismanagement, and alleged misconduct cast a shadow over the company. The following incidents exemplify some of the key crisis Coca-Cola has faced in the last several years.

The Coca-Cola Company is the world’s leading beverage company, with markets in over 200 countries and over 1,100 brands under their portfolio. The company was founded in 1886 and is currently headquartered in Atlanta, Georgia, USA. This paper seeks to explain the impact of globalization on the standardization versus adaptation decision using examples from the Coca-Cola Company’s performance and strategies since their inception as a company.

The Coca-a-Cola company is huge and is involved in many different environmentally friendly programs. One of which is how they are giving back locally by providing clean water to less fortunate areas.

Every organization was established to meet needs or goals, for example, to provide goods or services. Organizational structures may form in many ways; these were influenced by factors such as the purpose, size of the company or the complexity of the tasks it performs, and the external environment and culture. Moreover, the products, services or the location of the organization will also determine which structure was the best. The structure chosen will govern the way in which the organization operates and could occur either positive or negative effects. Below are some types of organizational structure that usually see.

An organization's structure dictates who is in a position of authority, how work is divided and how employees are assigned duties. Both horizontal and vertical organizational structures have advantages and disadvantages in helping an organization operate efficiently.

Every company has its own organization structure. Organizational structure can be described as the systematical process of delegating power and authority among the employers. Besides, organizational structure also involves in how a business is organized to achieve their specific goals.

On August 5, 2003, The Centre for Science and the environment (CSE) issued a maligning news report against Coca-Cola, the leading manufacturer, marketer and distributor of non-alcoholic beverages. The report stated that 12 major cold drink brands sold in and around Delhi contained ‘deadly pesticide residues.’ Other allegations against the company were water shortages due to Coca-Cola’s extraction of water from the ground water table, discharging of harmful pollutants into the fields and rivers, including the Ganges and selling of toxic wastes as fertilizers which further polluted the soil and water table. Also water in the community has been deemed to be unfit for consumption due to such pollution.

The first part of this week’s assignment was to look at how organizational structure impacts organizational culture and vice versa. But before we look at that let us review what organizational structure and culture are. Organizational culture as defined from the text is the shared values, principles, traditions, and ways of doing things that influence the way organizational members set (Robbins, Decenzo, Coulter, 2013). Also an organization’s culture usually reflects the vision or mission of the organization’s founders (Robbins, Decenzo, Coulter, 2013). Organizational structure is a hierarchical arrangement of lines of authority, communication, rights and duties of an organization (BusinessDictionary.com, 2013). Organizational structure determines how the roles, power and responsibilities are assigned, controlled, and coordinated, and how information flows between different levels of management (BusinessDictionary.com, 2013).

Since 1980, the worldwide obesity, cardiovascular diseases, and type II diabetes figures have more than doubled, affecting the overall global health of the population. According to Egger et al., (2013) a critical factor in these increases is the high consumption of carbonated soft drinks and sugary fruit drinks. Sanjay et al., (2013, 2077) suggested the requirement for stronger preventive measures to rescue the health of the global population, surmising the need for greater education and transparent nature of the ingredients will aid influence behavioural changes.

One of the company’s most popular jingles was known as “I want to buy the world a

According to Robbins and Judge (2008), the structure of an organisation determines the way duties and tasks are split as well as coordinated inside the organisation. Any structure utilised by an organisation would depend on the size of that organisation and also the purpose and goals for which the organisation stands for (Brooks, 2003). For example, there is the product or activity based structure, the functional structure and the matrix structure.

Despite the mistake of introducing New Coke 32 years ago, Coca-Cola remains a force in the soft drink industry. However, amid this success, Coca-Cola has found themselves in the middle of criticism due to undesirable health effects. These health effects include both short-term and long-term concerns. In terms of long-term affects, Coca-Cola has been associated with type 2 diabetes and obesity (Malik VS, Popkin BM…). In fact, individuals who drink 1-2 cans of sugary beverages, including Coca Cola, everyday are 26% more likely to develop type 2 diabetes (Malik VS, Popkin BM…). Additionally, a study found the damage a can of coke has one hour after consumption. This study, which offers a wonderful perspective to Coca-Cola’s damaging affect