A Commercial Airing Then At The Super Bowl

869 Words Nov 19th, 2015 4 Pages
What better time to have a commercial airing then at the Super Bowl? About 7 out of 10 households that were watching TV tuned into the Super Bowl in 2015, according to Nielsen at the television ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. In 2015 Toyota made a very impactful and memorable commercial advertising their new Camry. Toyota uses this opportunity to not only advertise their new Camry, but to also recognize the impact dads have on their children’s lives.
There are no specific standard formats for successful advertisements. Just like the formula for winning a Super Bowl does not exist. If the game was predictable, people would not want to watch the game. If all companies used one way to design their advertisements, the audience would get bored. This advertisement uses emotion and relatability to connect with their audience. In this advertisement, the father and daughter relationship is really touching. The images the advertisement conveys resonate with people’s experiences. As a result, the viewer will connect their positive impression of the dad in the advertisement with the Toyota Camry. This sense of connection is beneficial for the company to improve their reputation.
As the commercial begins it is nearly impossible to guess what the commercial is about. It 's not till the end of the commercial that it is reveled to the audience that the commercial is advertising the…
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