A Common Goal Of Hispanic Consumer

Immigration from Latin America and the growth of the nation 's Latino population are two of the most important and controversial developments in the recent history of the United States. Latinos are destined to continue to have an enormous impact

In America today, we are faced with several different minority groups arriving to the United States. The most common of all minority groups are the Hispanics. America is known for their language being English, but as the year's approach, that language has faded and a new face in English language has taken over, it's called Spanish. We as the people of America have become controversial over this major change, and due to that major bilingualism and political movements that have occurred from the government to the education departments. In this paper, I am going to talk about the four most common Hispanic groups in our country today and the political, social, linguistic, economic, religious, and familial conventions and/or statuses that they

Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term “Hispanics” was created by the U.S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvement in their family traditions and cultures.

Today, the Hispanic population has grown tremendously over the years. We have watched the Hispanics community growth rate grow faster than any other racial and ethnic group in the nation. The Hispanic culture and community has populated all around the United States, introducing new traditions and customs. I was traveling to different to city in the States, I notice the wide spread growth of Hispanic communities, For Instance in Miami the Cuban and El Salvadoran culture is heavy populate in the area. In New York the Puerto Rican culture is dominating through out the several boroughs. I have come around town and Hispanics are known for their good food, which tends to have more diverse people try new cultural customs. Hispanic or Latino

There are more people with Hispanic origin in the United States today than ever before.

Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.

Partnership for A New American Economy (2013). The Power of The Purse : The Contribution of Hispanics to America’s Spending Power and Tax Revenue in 2013.

Latinos have had a big impact in population numbers in the United States. Constant immigration from Latinos and Hispanics from all over the world have resulted in a large population of them living in America. As of July 1, 2015, there were a total of 56.6 million Hispanics in the U.S., which makes it the largest racial minority in the country (Bureau, 2016). Having a large population of Hispanics, impacts a lot of aspects in the daily lives and influences communities around

Hispanics are a growing group in the USA in terms of politics, this can be seen through demographics, according to the 2000 census, they did form 12% of the population, but by the 2010 census this figure has increased over 16% (51 million people) this was due to immigration and birth rates, therefore over the years they have become more influential as they are now a larger proportion or the electorate.

The Hispanic community accounts for the largest minority in the United States. The United States Census Bureau reported as of July 2006, the percentage of Hispanics in the nation had grown to 15. This percentage excludes the 3.9 million Puerto Ricans whom call America their home. This number puts the United States ranking third worldwide for largest Hispanic populations, with Mexico and Colombia holding the first and second ranking respectively (Pew Hispanic Center, 2009). The Hispanic community is diverse in itself, although non-Hispanics may have panethnic views of the group as simply Latino or Hispanic, this group is made up of Mexican Americans, Puerto

Approximately 1 in 6 individuals are Hispanic in the United States, and the population is expected to grow to 1 in 4 by 2035 (CDC, 2015). Given that, Hispanics are the biggest minority group in the US (CDC, 2015). The leading cause of death among the Hispanic population is heart disease and cancer responsible for around 2 out of 5 deaths (CDC, 2015). Hispanics have a 50% greater chance of death resulting from diabetes or liver disease than whites (CDC, 2015). Additionally, there are 3 times as more uninsured Hispanics than whites (CDC, 2015). According to the US average, whites are 15 years older than the Latino population, so prevention will greatly benefit the health of the Latino population (CDC, 2015).

By 2011, nearly one person out of every six living in the United States will be of Hispanic/Latino origin (Selig Center Multicultural Economy Report, 2006).

Tienda, Marta, and Faith Mitchell. Preface. Hispanics and the Future of America. Washington, D.C.: National Academies, 2006. 191. Hispanics and the Future of America. Web.

The credit union’s Hispanic membership will share similarities such as country of origins, traditions, language and many more. However, each member will have different necessities. The Member Customer Service (MSR) team can help the credit union identify which products and services might be the best fit to address the needs of members on an individual case. Hispanic members may not be aware of all the different opportunities available to them through their credit union membership; Therefore, we have put together the following conversation guide for MSR teams to begin those critical conversation that will help them to understand the needs of their membership.

In its beginnings, no major or even minor radio station saw a future in Hispanic radio. Companies saw the Hispanic radio as a loss rather than an unopened door to a loyal public in not only the states, but all the way to many Mexican border cities. Yet, once brokers began the Spanish language programming, companies noticed how profitable these programs could potentially be. “Stations and advertisers began to understand the benefit of reaching an underserved audience in their native language, publishing station profiles and trade figures for Spanish-language stations. It was only in the late 1970s that marketers and advertisers “demonstrated any real interest in this group of consumers” (O’Guinn, 1980). “In 1980 the Federal Communications Commission found sixty-seven Spanish-oriented radio stations on the air. By the year 2000 the figure had increased dramatically to nearly six hundred, signifying a near 500 percent increase.21 The latest 2009 figures list over one thousand radio stations that broadcast exclusively in Spanish” (Casillas, 2014).