A Company Portrait of the BMW Group

BMW products such as their flagship models such as the BMW 3 Series, M Series, X Series, I Series, Mini Cooper line and BMW Motorbikes

However, there is some group of customers who held BMW cars as leisure transports to be driven on weekends. And target location in Asia, America, Africa and Europe. BMW focus on the target market segment the business seeks to lodge and different advantage with which it will compete with rivals in that segment. BMW is situated in the prestige segment of the car market with a different advantage based on high performance and uniqueness. BMW as a brand is a status symbol containing an extreme performance, power and design.

Agility and economy are the most important premises in the BMW Group's worldwide production network. The group manufactures its products at 25 sites in over 13 countries on five continents: BMW automobiles are produced at 14 locations. BMW motorcycles are manufactured in Berlin, while MINI and Rolls-Royce production come from Great Britain.

BMW Group has its excellent technical system which offers a competitive advantage over its rivals. Training courses are also delivered to all the employees in order to develop new skills and highest quality standards.

BMW Group is one of the largest and most successful multi-brand automobile manufacturers in the world, headquartered in Munich, Germany. Just like many other

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

Specific Purpose: To inform my audience of the excellence achieved by BMW over the coarse of the past 85 years.

BMW's name is synonyms with luxury & performance. Thanks to its German engineered design, the BMW has always stood one step ahead of its competitors. As BMW is a luxury car, people have to invest a large sum of their hard earned money to become a BMW owner. Nevertheless, BMW owners are proud to own such a magnificent car. However, being a finely crafted car with high-performance rates does not make BMW invincible to issues. Every car is susceptible to mechanical failures, and BMW is not an exemption. It can be frustrating to experience a car break down in the middle of the road when you are headed for some important work.

BMW has a great opportunity to increase its profitability by innovation and alliances. BMW has a great history of alliances such as its purchase of Rolls Royce which don't only produce the world's finest cars but is also the biggest manufacturer of aeroplane engines. On the innovation side BMW has a tie up with alpine among others to style and modify their cars in order to make it more appealing to their customers.

BMW is a leader in the automotive industry when it comes to CSR management. BMW’s vision statement says “The BMW Group is the world’s most successful and sustainable premium provider of individual mobility” (Sustainable Value Report, 2015, p. 9). BMW has a long, established history of consistently improving their social responsibility policies and processes. In fact, BMW was the first automobile manufacturer to appoint and environmental officer (McElhaney, Toffel, and Hill, 2004, p. 104).

Bayerische Motoren Werke Group known as BMW Group is a German automobile/motorcar, motorcycle and engine manufacturer, which was founded in 1917 by Franz Joseph Popp in Munich, Germany. Prior to incorporation of BMW, the company’s name was Bayerische Flugzeug Werke or BFW. In 1917 BFW changed their name to BMW and eventually went public in 1918. During World War I, they established a large factory outside Munich, Germany and became the main supplier of military aircraft engine to German military. On the official statement of BMW it states its birthday as March of 1916. BMW’s main Focus originally was development and production of aircraft engines, which explains their blue and white logo that is a symbol of

BMW Group coordinates its activities in more than 150 countries on 6 continents and operates 29 manufacturing facilities in 13 of those countries (BMW Group). Those manufacturing facilities are concentrated in Western Europe with 9 in Germany, 2 in Austria, and 3 in the UK. Its other manufacturing

BMW is currently the 1st most valuable car brand in the world and the 23rd most valuable brand in the world; in 2011 it was the 2nd right behind Toyota. BMW’s brand value increased 10% while Toyota’s brand value decreased by 10%. It currently own “Rolls-Royce Motor Cars” which is a British manufacturer of luxury automobiles and “MINI” which is a British automotive marque which specializes in small cars.

BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and, formerly, Rover (car)/Rover. The company's slogans in English are "The Ultimate Driving Machine" and "Sheer Driving Pleasure". The company produces, and markets, a varied range of a higher end sporty cars and motorcycles. BMW has also manufactured the first passenger car running on hydrogen ready for common use, although the production figures are limited by the lack of a respective filling station net. In addition to cars and motorcycles, BMW operates an aircraft engine division under the brand name of Rolls Royce.

AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraftengine manufacturer and produced engines during World War I and World War II. It evolved into a