A Company Portrait of the BMW Group

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BMW GROUP: COMPANY PORTRAIT
The BMW Group is one of Germany’s largest industrial companies and one of the most successful car and motorcycle manufacturers in the world. The BMW Group owns three brands belonging to the premium segment of the automobile industry – BMW, MINI and Rolls-Royce. Also, the Group has strong position in motorcycle market with the BMW and Husqvarna brands. In addition to that, BMW Group offers a broad and successful range of financial services.
The BMW Group is driven by so-called Strategy Number ONE, aligning the Group with two targets: to be profitable and increase long-term value in times of change. All this refers to technological, structural and cultural aspects of the Group. Strategic initiatives of the Group aimed at keeping with the four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The BMW Group strategically keeps focus of their activities on the premium segments of the international automobile markets. The Groups mission statement up to the year 2020 clearly states: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
The BMW Group is headquartered in Munich, Germany, though operates in and serves geographical areas worldwide. The Group had 60.5 billion euro revenues and 4,836 million euro profit before tax in the year 2010, employing 95 453 people worldwide.
Main competitors of the Group include, but not limited to: Chrysler Group LLC,

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