A Comparative Analysis Of SEO And Social Media

With all of the new platforms of media, our world is evolving faster than ever. New technology allows us to have fast and easy access to breaking news. The challenging task for journalists

The first article I chose is about LAPD detective, Nadine Hernandez, and how she was found dead in her home. Detective Hernandez was investigating the sexual assault allegations against basketball player Derrick Rose. Hernandez allegedly shot herself in the chest and was found barley breathing on her floor. This story is about an athlete and sports because of Derrick Rose and how this alleged sexual assault has affected his career. This article could have been about so much more but they focused on the detective. They could have used the sports to lead into the death of the detective and say how sports has affected or how sports don’t help the situation. Something along those lines would have been a better story.

Traditionally, journalists were given leads or had to find their own stories to report on (Alejandro, 2010, p. 9). News was then chosen through the process of an editor choosing stories for distribution (Lipschultz, 2014, p. 10). With the introduction of web 2.0 tools, and specifically twitter however, this has changed the meaning of what the industry considers to be a scoop and forces the reconsideration of “what journalism is” and “how it is defined” (Alejandro, 2010, p. 9, Lasora, Lewis & Holton, 2012, p. 23, Lipschultz, 2014, p. 11). This is because twitter provides a way for information to be reported on in real time and therefore, people want real time information as quickly as possible (Alejandro, 2010, p. 9). As opposed to previous times, where information was carefully considered be reported on, now, journalists are compelled to accelerate the process of reporting (Alejandro, 2010, p. 9). This means giving audiences pieces of information as soon as it been made available to the journalist or media outlet, so that competitors do not report on it first (Alejandro, 2010, p. 9). The communication and transmission of information has therefore been directly impacted by social media tools such as twitter, which makes the reporting of news more speedy and in demand as

Despite the decline of the newspaper industry, USA Today has found the ways of differentiating and staying away from the commodity status of most news sources. It means that USA Today put their readers’ interests above the financial benefits. First, the paper's focus will now be on its digital operations. Furthermore, it will emphasize breaking news on its Website, aiming to post articles within 30 minutes of a breaking news event. It will create a stand-alone sports segment called USA Today Sports. Additionally, it will shift more of its resources toward making content more available in digital form, an effort to win a larger share of the tablet and mobile phone news market (Peters, 2010). Second, they deliver the innovative content that is

A lot of Millennials feel that social media such as Facebook, Twitter, Google, Myspace, and LinkedIn are an easier way of communicating with their peers. What they fail to realize is that potential employers are using these platforms as categorical imperatives when making a decision to hire a specific candidate for employment (Miller, 2016). I feel it is unreasonable for any employer to utilize a potential candidate’s social media page as a basis for extending them employment or rejecting employment. In today’s society, it’s very unfortunate that anyone can browse your social media pages, google you to acquire information without you having any knowledge of them doing so. “ According to a new survey from Career Builder, more than half

Moreover, writers must create engaging articles as readers are bombarded with competing news stories from a variety of sources, on a daily basis. Therefore, capturing readers’ attention is only the beginning of the intended goal for writers. The next important step is keeping readers engaged by ensuring there are no grammatical errors; writing in a simple language; satisfying the reader by answering questions; and, by striving to be objective. In the end, a writers’ task is to incorporate the four essential elements of effective and appropriate media writing within the writing process.

Attention-grabbing headlines are going to be the headline listed on your blog, links and search engine sites like Google, Bing and Yahoo. Make sure

Social publishing can enhance on-site and off-site optimization strategies. Through search engine rankings and social sharing, marketers can provide greater exposure to their brand’s content. Search engine optimization (SEO) is the process of changing content, site characteristics, and connections to rank higher in search engines. By publishing authoritative content, markers can increase the chances that search engines will rank a brand high when users search for related topics. On the other hand, social media optimization (SMO) is the process marketers use to make content more accessible through social media platforms and other online networks. The more relevant and engaging a post is the more other sites and consumers will link to it. The goal of social publishing is to be seen as a credible source on a particular topic. When social media users are linking to a brand’s posts, the brand benefits from additional visibility and increased search ranking. SEO speaks to organic search engine rankings, while SMO is meant to earn clicks to content that also improve search rankings (Tuten & Solomon, 2013, p. 129).

Additionally, no matter what you need to learn, or facts needed at hand, friends encourage you to

News Writing style Ethics Objectivity News values Attribution Defamation Editorial independence Journalism school Index of journalism articles

The template/sample can be found in the appendix, as well as all the results summarized by Google Form. 20 people took the survey in a lapse time of 5 days between October 12 and October 17. The survey suggested that half of the surveyed had a Bachelor’s degree and 75% of them are single, never married. Most of them (65%) had between 18 and 24 year old and took the survey via social media. The other category mostly represented (20%) was between 45 and 54 year old and took the survey sent my email. Knowing that most of the person who answered the survey was in the young generation I will focus my analysis on them. It is interesting to get to know more about their own perception of media. They haven’t lived the transition between traditional media and digital media like the other older generation did. They have an all-new look on media but still do not trust them. Only 25% of the surveyed answer “social media” to the question “Please choose a media outlet you think is the most trustworthy ». The Generation Y should trusts the tools they use the most but surprisingly, for them the trustworthiest outlets were Newspaper and radio with 30%. People mostly trust radio and newspaper but still, 55% of them choose social media to access current news on the daily basis. The question here is; why do people go on media they don’t trust?

In watching the news, viewers seldom realise that so many different factors influence the individual bulletin. Stories are often not a clean-cut cross section of the day’s top stories, and there is no specific ‘ultimate guide’ to creating a news bulletin. According to Boyd et al (2008, p150), item order eventually becomes instinct rather than the work of a formula. It is all-dependent on situation, as well as the individual company, their method of approach and even the individual producer of the day. There are obviously several key factors that influence elements of a bulletin, however, with each station prioritising theirs according to audience and company values.

News Writing style Ethics Objectivity News values Attribution Defamation Editorial independence Journalism school Index of journalism articles

This study suggests that social comparison orientation (SCO) produces negative outcomes is associated with social media use. They believe that people high in SCO are very aware of people around them and thus are more drawn to social media because the expansive networks allow individuals to connect to a wide variety of others, and we can learn a large amount about these people from their profiles. Also, social networking sites allow for upward social comparison, or the comparison of yourself with those who you regard as better than yourself in some way. The research is focused around two main ideas. First, because of the rich information about others on social media, those who socially compare should be more inclined to use social media. Second, because social media allows for upward social comparison, it has negative psychological consequences. The main purpose of the study was then to examine the association between social comparison and social media usage.

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