A Comparative Study of Business Strategies Between Korea and Japan: a Case of Electronics Items Between Samsung and Sony

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A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent companies in the electronics industry from Japan, has dominated the markets from all over the world for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its growth. Although sales levels have been relatively steady over the last decade, its profitability has gone from approximately eight to almost zero percent in 2009. Concomitantly, Samsung Electronics from Korea has successfully overcome…show more content…
The company was founded in 1946 and is headquartered in Tokyo, Japan. The company markets its products to all the continents and has a very strong brand reputation.
International Journal of Multidisciplinary Research
Vol.2 Issue 3, March 2012, ISSN 2231 5780 www.zenithresearch.org.in 17
Sony‟s main divisions are: electronics, games, entertainment, and financial service sector. In the electronics division, Sony engages in manufacturing, design, development, and sale of assorted electronic equipment, instruments, and devices for consumer and personal market. Among its products, one can find home and portable audio equipment, video cameras, digital cameras, DVD-video player and recorder, Blu-ray players, digital broadcasting receiving systems, LCD televisions, personal computers, printers, LCD and CCD semiconductors, batteries, audio video and data recording media, and data recording system. The company also participates in the mobile phone industry through the joint venture Sony Ericsson Mobile Communications. Sony‟s game division is responsible for the development, production, marketing, and distribution of the PLAYSTATION line of video games. In the Entertainment segment, Sony engages in motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment

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