A Comparison Hotel Chain

Sheraton Hotel and Resorts WorldWide is a hotelier company with hotels and resorts operating on all continents in the world. The Sheraton worldwide is known for its luxurious and opulent resorts, hotels and spas and continues to expand its brand in high tourist destinations areas. The Sheraton is also famed for having the first hotels to have online reservation systems, an industry first and has maintained that innovative and leading role within the hotel industry.

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

Radisson Blu is a chain of hotels owned by Radisson a Minnesota based hospitality company. The "Blu" chains are run outside of the United States in continents such as Europe, Asia and is managed and run by the American based organization called the Radisson.

Today the Hilton hotel and resort is stands as a stylish and forward thinking global leader of hospitality. Hilton Hotels and Resorts formally known as Hilton Hotels, is a global brand of full-service hotels and resorts and the flagship brand of Hilton worldwide. The original company was founded by Conrad Hilton. As of the first quarter in 2016, there were more than 570 Hilton hotels and resorts properties in 84 countries and territories across 6 continents. Properties are owned by, managed by, or franchised to independent operators by Hilton

Amber Inn & Suites, Inc. is a 250 property hotel chain with locations in 10 western and Rocky Mountain States. As a special assistant to the corporation the goal is to prepare a comprehensive analysis with the possibility of establishing a solid base for future growth. (Kerin and Peterson, 2010). This case study will provide a summary and analysis of Amber Inn & Suites, Inc. options and an examination into the company’s strengths, weaknesses, threats and opportunities.

Hilton Hotel is founded by Conrad Hilton, they started their operation since 1919 and since then, they become one of the well-respected premier hospitality organizations with diverse employees worldwide. Currently, they have more than 4,600 owned and franchised hotels and resort chain in 100 countries. It has more than 200,000 rooms to accommodate guests from different parts of the world. It has more than 400,000 employees and team members to answers the needs of their guests (Hiltonhotelworldwide.com, 2016). In most of their branches their organizational structure is simple, with managers and supervisors from a different department, including admin, marketing, finance, human resource, concierge, food and beverages, housekeeping and etc.

The UK hosts a number of the worlds most prestigious hotels, and hotel brand name chains. All to which use Information systems, in particularly, more well known chains such as Premierinn, Novotel, and the Hilton. Who in fact are the current market leaders for hotels within the UK. Their continuous success in being one of the biggest hotel chains in the UK depends on them constantly increasing and expanding the use of new information systems.

Hilton Hotels Corporation – Hilton was founded in 1946 and headquartered in Beverly Hills, California. It has 2,838 hotels worldwide under the brands Conrad, Doubletree, Embassy Suites etc. HTL operates upscale full-service and limited service hotels in urban, airport, resort and suburban locations. It ranks third in the number of employees (105,000) and revenues ($8.6 billion) but second in net income of $552 million.

Customer care and efficient operations can give hospitality related business a decided competitive advantage, and improved technology in hospitality industry which allows these businesses change in both areas.

Hilton was established nearly 100 years ago in Cisco, Texas (USA) in 1919 by Conrad Hilton and has since continued to grow and remained a leader in the hotel industry. Hilton has expanded its hotel family brand in 1997 by acquiring the Promus Corporation which added the Doubletree, Embassy Suites, Hampton Inn and Homewood Suites (Hilton, n.d.). Hiltons Brand, now either through direct ownership, or franchises is

Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.

The company is facing fierce competition both as accommodation operators and as a franchiser. US housing market is highly crowded with several key players. These operators were originally a private management company, but also related to several large national chains owning and managing their own hotels, as well as their own brand franchise. (Corporate Profile - SWOT Analysis, 2015)

The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)

The research of this project is on the successful factors of Malmaison hotel chain that operates in current UK

When searching for accommodations for an upcoming trip, customers are not just looking for four walls and a bed. Instead, their looking for a great experience. Large hotel company 's such as Marriott, Hilton, and Intercontinental have made their mark in the lodging industry by providing guests with a wide range of different brands, ranging from luxury to economy. They aimed for consistency. A Hilton Garden Inn in San Diego should feel the same as a Garden Inn in Wisconsin. This provides guests with familiarity, and assures guests that no matter where they are, or what brand they choose, each location will provide the same level of service and satisfaction. Independently owned boutique hotels offer something different, uniqueness. Not having the backing of a large brand like a Hilton comes with its challenges, but it also comes with the freedom to do whatever it takes to provide a one of a kind experience.