remain competitive. Moreover we will use the case of JCPenney as a main focus to see how successful their strategies are. To provide a good analysis, we first need to understand how the industry has evolving and what the major companies like JCPenney are doing to continue in the industry. The department store industry has managed to survive many economic ups and downs, moreover they have found the way to remain in the top choices of consumer for shopping. Furthermore the technological advances represent
Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy initiative 4 Mission…………………………………………………………….. 5 2.KOHL’S………………………..………… ………..……………………5 Strategy initiative 5 Mission 6 3. Macy’s 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION 8
but also internationally. Threats What threats does JC Penney not face? They are in an uphill battle against a crowd of competing retailers. They are attempting to offer low everyday prices which put them in line with bargain retailers such as Kohl's, and Target, while at the same time attempting to become a more classy, higher end store along the lines of Macy’s, Nordstrom, and Bloomingdales. JC Penney views all these companies as competitors as seen in their own proxy statement. JC Penney
Macy’s differentiate itself from competition with upscale “Celebrity” brand exclusivity, merchandise based on local preferences, and unique store design atmosphere. Based on analysis performed the company weighted strategy is to move towards the online and technology advances with maintaining Macy’s upscale storefront culture, integrating new product offerings with revising promotions to satisfy its target market and expanding operations to a new markets with present demand. From opportunities
score: 78 Online score: 82 Headquarters: Cincinnati, Ohio Locations in Michigan: 21 10. Walmart Walk-in score: 71 Online score: 77 Headquarters: Bentonville, Ark. Locations in Michigan: 90 (Mellisa 2012) Appendix D (Admin, 2013) References Admin. (2013, May 30). 2013 semiconductor forecast lowered to 6%. Retrieved from http://www.semiconductorintelligence.com/page/3 Cascio, W. F. (2006). Decency means more than "always low prices": A comparison of co
young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper. The retailer will continue to see aggressive competition from Target, Wal-Mart, JCPenney, Kohl’s, Macy’s, Home Depot and Lowes. These companies are some of the national retailers that Sears will have to contend with in order to survive. According to Sears Holding 2011, annual 10K Report with the Securities and Exchange Commission, Home Depot