A Comparison of Online Shopping at JCPenney and Kohl's Essay

Kohl’s is a family-focused, value-oriented department store and website. Kohl’s mission: “To be the leading family-focused, value-oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.”1 In fact, the last fifteen years Kohl’s has remained true to their mission of operating as a family oriented department store featuring quality, name brand merchandise at an excellent value to its customers.2 By opening other stores throughout the U.S. during years 2000–2010 Kohl’s sales grew by leaps and bounds. Kohl’s strategy again, was simple and true to its core mission: affordable clothing, great customer service, easy to navigate stores

Target is a store I frequently shop at so I had to select it as one of the companies I believe does an incredible job showcasing their marketing on social media. My preference is to shop in a Target store rather than online but I sometimes search for particular items to see if they are available

JCPenney store is a clothing and general purpose store based in US and has facilities to provide the customer who can buy through an online web store certain items which make them or their homes look better and prosperous. Use JCPenney coupon codes to have reduction in prices of comforters for your beds and utislize coupons for your personal benefit because reimbursements are numerous which you will need to make access of.

Kohl’s encourages my loyalty by send me emails and coupons. I am a part of their customer rewards and also hold one of their credit cards for even extra discounts. I get coupons monthly from them along with cash bonuses for having a rewards card with the company. Kohl’s also has a personal app for my iPhone that I use on the regular. I can see sales, my discounts, and pay my credit

Make web store attainments through Kohl’s Coupons and see a discounted option you will be incumbent to have access with. Associate through discounts online to access and select with web means a discount on web openness you will need. Search with a selected means of trade on Kohl’s store and see discount buys you will have imminence to use and buy.

The reason for this is in 2011 JcPenney decided to create separate strategies for online and physical stores, and things did not work well for them. They had set out to handle e-commerce as a very separate channel with its own exclusive merchandise. Their employees could no longer refer customers to belong to the JcPenney website when the customer was looking for something. In addition, JcPenney customer’s customer will try going on JcPenney website and still could find the items in the actual stores. Their E-commerce sales declined in 2012. The online sales went down 32% to roughly over $1 billion yearly. There were more to the decline than JcPenney deciding to separate online and physical stores. They had started offering fewer discounts and coupons because they were attempting to reinvent the firm. They resolved to change up their strategy in 2013, JcPenney had realized that suffering an online and store sales separated were making the gross revenue decline. E-commerce sales had raised nearly 6% over the previous year in 2013. JcPenney online retail started to grow 26% in 2014 (Smith,

You will discover the same quality merchandise at Kohl's website that is in the company's stores. No matter which department you shop in on the site, you will discover well-made products. Kohl's believes in providing all customers with a pleasurable shopping experience, and the company knows it must satisfy customers with quality merchandise and courteous service. Read on to discover some examples of the brands you will find at www.kohls.com.

Since Jcpenney is one of the biggest retailers, the store usually has a target of Middle class; middle-America segment which is the bulk of the JCP audience. This group tends to shop more at Jcpenny because the store offer low prices for great quality clothes that also can be stylist for the juniors and young adult

Affects the company by ultimately trying lure the competitors customers to shop in their stores. Is affected by the company because any negative press from Sephora or J.C.Penney will cause customers to shop in their stores.

Advance through perfection as you wangle from this online store Kohl’s and get women’s items you require. Attest where there will be consideration to grow with a win on web making purchases on store through cutters.

While both websites do an exemplary job of exhibiting their product, the different styles of approach brought forth many contrasting characteristics. The most distinct dissimilarity is in regard to the overall usability and design of the sites.  Macy’s web page involves a lot of visual stimulations such as large pictures, extensive text and conflicting colors which can distract the user from the wares on sale. On the other hand, Nordstrom’s site uses very simple lines and nominal text which results in the focal point reaming on the product. Another main difference between the two websites is the marketing strategy used to draw consumers to the site in the first place. Macy’s brings in customers through household name awareness and uses the

policy, gift-wrapping and item search (looking at other business partner inventory to help the customer find what they need) Nordstrom makes the shopping experience peaceful, which strengthens customer loyalty. According to Pitchel, Nordstrom really thrives in customer service. Nordstrom’s website says “We stand behind our goods and services and want you to be satisfied with them. We always want to take care of our customers. Nordstrom’s philosophy is to deal with you fairly and reasonably; we hope you will be fair and reasonable with us as well”. Nordstrom makes it clear that they want a business relationship, not a retail business (Pitchel).

Moving on to Hollister, the company's website utilizes many of the same features as American Eagle. Like American Eagle, Hollister's website also uses large pictures in their homepage. In addition, the website's navigation bar organizes the website very well. Each tab leads to a drop-down that divides each department into different sections. For example, when a male consumer clicks on the "guys" taps a drop down menu that divides the men's department into sections such as tops, jeans, clearance, and accessories appears.

Avouch and seemingly make requisites to secure certain deals which are sensible to buy online at ease. Avow with concerns to wangle at embodiment and assess deal acceptance online to get trades. Justify through proper wants to win from this online store Kohl’s, judgment online making buys that are necessitating.

The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive