A Comparison of Two Men's Weekly Magazines Essay

Within the magazine Seventeen it can be clearly seen to reinforce the heteronormative agenda. The heteronormative agenda is the idea and rule that the original nuclear family is the correct way to formulate romantic relationships in society as well as the enforcement that homosexuality is deviant behaviour (Barrett, 29 October 2017). This can be shown through the fact that in over 100 pages of articles, ads, and other magazine generalities I found two accounts of identified homosexuality. This shows a clear lack of representation for homosexual, trans, or other non-cis identified groups. It's very clear that the authors of the articles and the owners of the magazine itself are leaning towards a heteronormative narrative and in that trying to reinforce that same narrative in its readers (targeted groups are between 13 and 18 years of age).

In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.

Body image is an important concept in many adolescent and young adult minds. To have a positive body image is to know that you are beautiful. To be beautiful is to reach the standards of beauty in society. However, society is constantly changing those standards as time goes by. Many young men and women strive to reach the positive, even if it means their health, money, and mind. They have the media, such as magazines to thank for these wonderful standards.

Compare and contrast the representation of masculinity in two films or TV series of your choice.

`Nevertheless Stephanie’s whole article gets masked by expert claims which consist of topics that are not connected to the main idea of the article at hand. Stephanie leans on controversial claims from experts who have PhD’s to make up her whole entire paper. Through her use of various references she tries to support her argument mainly through text. The article leads into sections such as “SOCCER HEADING MAKES A BAD HAIR DAY” (Hanes484) and “SEXY’S NOT ABOUT SEX, ITS ABOUT SHOPPING’’ (Hanes487). She uses those sections to create different aspects of sexualization and cause the reader to reflect on the given information. With that being said these sections do state things about how the media plays on hyper sexualized images and girls becoming women too fast. However the main purpose of the article gets lost upon topic such as pornography, sexy clothing and sexting. If the organizational use of research and personal experiences had tied into Stephanie’s original claim against the Disney Princesses Empire her article would have been more put together.

Being one of the top branded women’s magazines gives them an opening to larger audiences. The fact they are easily able to pull in celebrities makes can broaden its audience even further. Even if a woman hasn’t even heard of Cosmo on its own personally, if they hear a celebrity they adore is a part of it they are more likely to read it. By reading the magazine the female becomes more influenced by it. Younger women and teenagers have a possibility of being pulled in due to wanting to be like the people they idolize. We such a big following on its own though, this magazine has been shaping the way generations of women think and act. Some of this which is not all good. Cosmo puts high emphasis on appearance and pleasing men. This magazine convinces women that’s how it is. It would make it hard for these women to act more natural and not feel like they have to constantly be on alert. It gives an image to women in our society you have to be physically perfect to get and keep a man. That statement in itself just isn’t true. This message can take a toll and make young and older women think they are not good enough. On top of the fact that some of the advice given is just ridicoulous. I read through some articles and laughed a little. Some of the so called “tips” are just so unrealistic. It partially made me uncomfortable to read them. The “positions” certainly didn’t sound sexy

The purpose of this paper is to analyse and see to what extent women have been depicted within typical stereotypes, how they have been objectified and only seen as a sexual sell, and what consequences and effects these depictions can have on both the female and male audiences. The analysis is over two decades where major social changes underwent. The time after the war, being a housewife and mother was heavily implemented. Whilst after a decade, women started to step away from what was considered the norm, what was considered the ideal life. They started to fight for a better future for themselves, and a life free from their husbands ruling hand. I have chosen visual analysis of magazine front covers as my method because magazines were a major resource for both women and men at the time, it was one of their sources of information about what was going on around them. Front covers often represent the magazine or the audience it is meant for, and

These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked," What messages about women have been given to society through magazine

The issue of sexuality in advertising has been raised in the last ten years (Brooke, 2010; Bradley, 2007; Phillips, 2005; Kent, 2005 & Levy, 2005), hence the concept of raunch culture raises the question of whether women are being empowered or victimised. This essay will discuss whether raunch culture represents a wave of new feminism, focusing on whether women’s sexuality is being celebrated in a healthy and empowering manner or preyed upon by marketing’s misogynistic and exploitating image of the good life laid out in various media forms, from billboards to sex videos to television advertisements and movies. It will also identify the role and responsibilities of marketers in relation to the stakeholders involved. Subsequently, followed

Wilks 4 “homogenous readership whose members were likely to purchase similar products” (Schrum, 110). Schrum also goes deeper into how the magazine 's

Our social world is becoming increasingly sexualised as pornographic references and imagery are progressively more intertwined with mainstream media, social media, advertising, and pop culture. According to Tyler (2011), this intertwinement of pornography and pop culture consists of five fragments; the beginning of the pornographic boom, the

Secondly I am going to look at the next thing you would see after the

The final magazine I will be examining is Marie Claire. This is another publication aimed at a more mature audience, with a deeper focus on beauty through materialism. Like Complete Woman, it contains more explicit sexual detail and a more serious focus on relationships. Also, because of its abundance of advertisements of expensive cosmetics and clothing, we may assume that this magazine is class-specific to a wealthier consumer. Marie Claire’s cover stories include “What Your Style Says About You”, “How to Get Perfect Skin: 44 Products that Really Work”, “How Often Do You Have Sex?”, “Men: What They Don’t Want You To Do”, and “428 Fashion and Beauty Ideas”.

These are just some of the ways Playboy has idolized women, but that’s not all that the company and the magazine are about. In an article titled “When Playboy ruled the world”, written by Brett Popplewell, he talks about some of the cultural impacts of Playboy. Popplewell talks in his article about how Playboy is more than just a magazine that displays nude photos of women. It is a magazine that also held many great articles, fiction pieces, poetry, and interviews

It is then clear that Whitebook is more profitable compared to less expensive magazines in terms of cost effectiveness. Moreover 25ans’ targets women’s luxury, however Porsche and fast cars are commonly known to be of mainly great interest for men.