A Competitive Analysis Of Uber

“It’s a simple experience and a much more pleasant way to get a ride than stepping onto a busy street and waving at oncoming traffic” (Stone, 2014, p. 53). It is convenient for both the employee and customer to arrange a ride, which makes Uber preferable. Additionally, the employees of Uber are given more benefits than the employees of taxi companies. For example, Uber issues an iPhone with the Uber software, free gear to secure it to their windshield and an hour of orientation (Stone, 2014, p. 52). It is this simplicity that appeals to people seeking employment. They are also using a platform that is accessible to many of their customers, because, as of 2015, “64% of American adults now own a smartphone of some kind” (Smith, 2015). Since their focus is on luxury, innovation, and results, they have transformed the public transportation system in their favor.

Without a doubt, at the rate Uber is growing now, the future to expand into international markets like Canada looks very bright. However, in order to roll out an expansion as large as this it is necessary to capitalize on Uber’s strengths, and connect those strengths to external opportunities. In my SWOT diagram I have chosen to outline the strengths and opportunities that best support each other. To start, one of Uber’s main strengths is that their price and efficiency is highly superior when compared to a traditional taxi service. Uber can use their lower pricing, and shorter wait time to entice consumers that are opportunely unsatisfied with conventional taxi rates. Along with this, Uber was one of the first to launch a service with

“The US auto industry directly employs 1.55 million Americans and impacting a total of 7.25 million US jobs, generates $500 billion in annual compensation.” (1) With such a large industry looming in the economy, it is inevitable that it will face environmental challenges. Environmental challenges can be hard to control and are essential to the success of a company. The challenges that the auto industry must contend with are many and complex, such as; global competition, consumer opinions, and new technology, a difficult fight lies ahead.

Sharing economy is a new trend, which has happened with the global advent of Social Media and the peer-to-peer network. It is affecting different aspects of the Hospitality Industry. It allows people to share their belonging or services with strangers, in an online trust-rated way. “The Sharing Economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations” (Matofska, 2015). The two main examples of shared economy that brought huge debates to the world’s media nowadays are Uber and AirBnb. These shared economies, which allow peer-to-peer exchanges throughout technology,

Missouri's governor, Eric Greitens, signed a bill “paving a road” for new transportation companies to easily operate statewide and supersede local fees and regulations. This doctrine will result in more jobs and will benefit the economy. Specifically, numerous Missourians will have a steady and good job as a Uber or Lyft driver since this will become an official job. With more jobs, Missouri will overcome unemployment, job loss, and destitution. These positive effects on Missouri will make other states consider passing this law. Uber and Lyft will now setup a statewide regulatory standards for the companies and their part-time, independent-operator drivers. Andy Hung, Missouri's Uber manager, is now creating more app-based services due to their

Uber has widely known for its lower transaction costs which is resulted from efficiency in operation cost, or in other word low labor cost. Uber drivers is not the company’s employees but independent contractor. Therefore, Uber has been criticized for their treatment to the individuals who provide the service under their smartphone applications and take benefits from them (Dyal-Chand, 2015). Average hourly wages for drivers is around USD8 – 10, exclude their car depreciation (Weber and Silverman, 2015). Therefore, Uber transfers part of operation cost such as vehicle depreciation cost and employee benefits to the drivers as its independent contractor. In her note, Posen comprehensively describes and analyzes the lawsuits from taxi industry and states where it operate. Unfortunately, she only provide a glimpse about the lawsuits from Uber’s drivers without any solution to be

Uber. To many, it is the preferred mode of transportation for a sporting event or concert when traffic is mayhem. To others, it’s a convenient and fast way to step up in da club and get your jiggy on. I have used Uber a couple of time in the states and for the most part, the rides were smooth, comfortable, and direct. As I was embarking on my study abroad journey in Puebla, Mexico, my group was advised to use Uber as it is securer than taxis in Mexico. The first week using Uber was lit. Short time waits and swift pick-ups, no confusion with locations, drivers with good music taste and complimentary water and candy. Drivers would even open the car doors for us, classy af [or you can put “such high class

John McDuling‘s article “Locals fight back against Uber in ridesharing battle” in the Australian Financial

The thesis of this article explains that despite surge pricing achieving the goal that it’s supposed to, (bring more drivers online and present available services to consumers who need them the most) most believe Uber is taking advantage of customers by using extreme multiplier prices. While the author states that this issue between price and product/service is giving Uber a relative degree of bad press, he also gives solutions as to how to fix this problem.

In modern society’s day and age, we still have many types of transportations that helps us complete some of our daily needs. You can drive, grab a bus, take a train or even get a quick workout and walk. However, as society progressed and wages increased, people start spending money on other ways to get around instead of driving themselves such as Uber: an app that allows other people to drive you places for a small fee depending on its location. Uber may be cheaper than having your own car but it isn’t always very reliable or convenient. Having your own car provides a reliable source of transportation. Although insurance and maintenance can be pricey; Uber is a relatively cheap and easy system of transportation, although it can be unreliable.

In every city Uber cabs have flooded, there have been numerous occasions where this ride sharing mogul has been taken to court. Whether by its own ‘independent contracted’ drivers or by disgruntled customers, to say the least Uber’s penetration into new cities is never easy. Taking the landmark California court case as an example of legal expenses endured by Uber, the firm was challenged in court which later ruled that Uber drivers were indeed employees of the company ("California Says Uber Driver Is Employee, Not a Contractor"). This momentous court case is just one example of legal fees Uber has had to pay, which resulted in the deterioration of the firm’s available

As a shopper, they would similar interest as potential customers, tourist, or pedestrians. Where Uber could provide them a more convenient way for them to travel to their next destination. Presenting the confirmation bias, if the shoppers shopped a lot, it would be irritating to use public transportation where they need to watch out from crowds or carry the merchants around. With Uber, shoppers can be driven to their destination without any difficulties.

Employee and global social scale: Customers and potential recruits have many more choices than they had in the past, and are more aware of the ethical stances of Uber. Some base their ride choices and career decisions on these things. Uber need to shape up when it comes to how it treats its drivers. It must relook at how it categorizes its drivers, instead of treating them as “just part-time“ workers

For this part, a qualitative research has been made. Burns and Grove (2007) argue that qualitative research is more concentrating on human understanding through interactive and efficient approaches. The reason of utilizing the interview approach was to collect the information on why there are less number of women Uber’s driver. The results were analyzed and the outcome from the interview was quite interesting. Based on the interview research, the women involvement in Uber as a driver was lesser than men because time management. Most women feel that time flexibility to be an Uber driver are quite restricted. Working at late night might be risky to women hence making them to refuse from becoming an Uber driver. Besides, a number of reason such

Uber human resources utilize many tactics to control all drivers and passengers. In addition, Uber is widely known for allowing all drivers to be their own independent contractor. However, the issue that occur is that Uber does not compensate drivers for gas usage or provide incentives to keep up maintenance with driver vehicles. Beside, that Uber has many human resources tactics that has lead Uber to be a company that acquire and retain drivers. Due to the fact that Uber offers driver with many incentives and benefits. Furthermore, the primary human resource tactic that is strongly implemented is during the initial request between driver and passenger. During