A Competitive Analysis Of Uber

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1. Introduction
Uber is a technology company which provides transportation solutions to its customers by seamlessly connecting riders to drivers via their mobile app. The company was founded in March 2009 by Travis Kalanick who is currently serving as the CEO of UBER and Garrett Camp. The company is headquartered San Francisco, California. The company currently operates in 65 countries and serves customers in 351 major cities around the world . Uber’s current year revenue is expected to close to $10 billion with expected growths of 300% in the upcoming couple of years . During the course of this paper, we will be performing a competitive analysis of Uber using various frameworks like the STEEP analysis, Porter’s five forces analysis, RBV and SWOT analysis.
2. STEEP Analysis
In order to perform a STEEP analysis we first decided the industry which Uber was serving and according to us the industry is taxi service provider/ridesourcing platform. Following are the some of the key macro environmental factors which were identified for the above mentioned industry.
2.1 Social
Some of the positive social factors which we identified are; it generates high employment opportunity for the residents of the cities in which companies like Uber operate. With the global economy still recovering from the 2008-09 financial crisis, there are a huge number of people who are still unemployed. Services like Uber, give those individuals a chance to be employed. The drivers who work for services
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