What Is A Conversion Rate Optimization Cost?

In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one, as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin & Kominers, 2012). Unfortunately, translating this type of sales pitch was much harder to do in the world of cyberspace.

Marketing, sales, and service are three major areas that e-CRM’s should put most focus and value to for the total business package. Kudler needs to establish a formal business plan for the Frequent Shopper Program before inception of the e-CRM project. The plan requires a detailed outline that brings forth these elements pertaining to the compiled projected costs, tangible financial benefits, and intangible strategic benefits, also risk assessments for the project.

The first step will be to make sure the website is fine tuned for search engine optimization. Once this has been accomplished, the use of Google Syndications and click stream marketing will bring additional customers to the site. Once these features are intergraded to the site, the newly designed website and the competitive interest rates should hook consumers.

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The Website Specialist has been tasked by Bunker Book Store to develop a website. Our goal is to design a custom website to help them reach customers around the world, so they can increase traffic and profits. We intend to accomplish this by taking a close look at Bunker Books, so we can identify and build the website according to needs. The Website Specialist will create a website which will be the solution to many issues and also make Bunker Book Store more competitive in the marketplace. It will allow millions of customers to be reached around the world. We have helped many companies build their customer base and we know that we can help Bunker

The more TARGETED the traffic you're getting to your site, the more chance there is they'll convert - period (duh!). For instance, if you were promoting a weight loss product, and the visitor to your site came from a Youtube video about anxiety, how likely do you think they're going to convert? Errmm...not very! For best results, what you really need is to get LASER TARGETED traffic, and constantly work on optimizing sources of traffic.

The second aspect is the analysis of the Outcomes by measuring how well the website is doing in meeting the goal of its existence whether that be sales, support or informational through conversion rate analysis. Prior to analyzing the Outcomes, Kaushik impresses on his readers that many websites do not have their goal fully understood. For example, my company is a consulting firm in which our website does not have a shopping cart on our site to sell anything, nor does it provide information as to how to use our product in a support capacity. The goal of our website is to position our company, and therefore our employees, as subject matter experts in the areas in which we assist our clients in their business challenges. To do this, the strategy of our site is to provide proof of this through the usage of white papers, team biographies and client case studies. Conversion rates are then based off of visitors downloading our collateral, filling out Contact Us forms and through the

A fanatical focus on first page Google rankings and traffic generation without a corresponding conversion rate optimization program makes achieving an acceptable return on investment form search marketing a pipe dream. Many companies are wasting money on SEO services and Google AdWords because they fail to optimize their website for maximum conversion rates.

The purpose of my task is to compare daily website traffic to the daily sales conversion rate over the month of June for a newly established sales campaign. With this information I can identify whether the projected conversion rate percentage has been forecast accurately. This information will also be used as the control sample data to base future sale trends on.

up about two thirds of the A4 sized advert. The picture is of a woman

Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic numbers are indicative of a healthy on-line business. The more frequently a user visits the site, the more opportunity that they have to make a purchase. George Blitzer of Kommerzen.com indicates that more than one-third of traffic should represent repeat visitors. He also notes that rewarding these visitors with a loyalty program is a great incentive to keep them coming back.

An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)

| * Create easy to understand DIY PDF’s * Create different pages for target audience * Use Google Analytics to determine questions searchers are using to get to the site and answer in weekly blog posts.

Like many large multinationals, the sports and outdoors equipment store Decathlon entered China in an attempt to tap into the market. Between 2003 and 2011, Decathlon established multiple retail stores in large cities across the country all the while competing with local brands and other large firms such as Nike and Adidas. During this time Decathlon was preparing to launch their Chinese version of their site allowing for online sales. Aaron Zhou, the ecommerce department head, had been experimenting with social media advertising in an attempt to increase brand awareness with the online shoppers of China. He approached brand awareness through two main social media platforms. First was 8264.com, an outdoor activity website. Instead of fighting for add space on the front page, they placed there ad on bbs.8264.com, the bulletin board and discussion area of the site. To measure effectiveness they used a conversion rate based on purchase order per visit from 8246. While they were targeting a fantastic demo graphic, they discovered that they could generate brand awareness, but unfortunate they had a low conversion rate. The individuals on the site seemed to be focused on social aspects, not sales. Second with through micro blogs on Sina Weibo. Decathlon created an official account in January of 2011 and had 1098 followers in 3 months. They announced news and discounts on the blog and aimed to engage the community with contests. The blog did create recognition for the firm and

In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.