A Critical Exploration of Klein’s Discarded Factory in Connection With Stoller’s Money Has No Smell
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There is an undoubtedly enormous influence on the world by consumerism. Consumerism and capitalism shape the nation that we live in today. Everyone knows this because they see advertisements all day long on television, on the radio, on billboards and through hundreds of other mediums. Unfortunately, what the world is not exposed to is what goes on behind the marketing and the ultimate final sale. There is a dark side to capitalism created not only by shady merchants, but the worldwide multi-national companies as well. What both of these excerpts portray is the idea that there is more to the products we buy than we are told, or unfortunately, that we bother to ask about. Through the use of interviewing, traveling, and criticism, these…show more content… The idea of employing people becomes less of a strength, and more of a “tedious chore.” She validates this claim by directly quoting Phil Knight, chairman of Nike. “"There is no value in making things any more. The value is added by careful research, by innovation and by marketing" (Klein 1999:2). Considering this means the closing of factories, this desire to focus on branding can directly lead to a mass migration of jobs, and as Klein later goes on to discuss, the migration of these factory jobs can be toxic to a developing country, contrary to what people may believe.
The reason our consumption habits have become so detrimental to the world is because we still buy into this concept of branding. As previously mentioned, many consumers will buy Nike rather than a brand less product strictly because we are exposed to it more in advertisement, and as a result, we see it more in popular culture. It is the greatest flaw in our modern day consumption habits, and the companies take advantage by altering production processes in order to benefit the brand. Companies focus on branding to give themselves a sort of identity, whether it is individualism, athleticism, environmentalism, or countless other industry personalities (Klein 1999:1). This simple idea is a problem in