A Critical Review of "The Fall and Rise of Strategic Planning"

Successful organizations develop both, short and long term goals focus on operational and financial strategies. This process needs constant evaluation in order to identify opportunities for growth. The goal of every healthcare facility should be to become a leader in the industry, attract high-quality staff and health experts, and establish cutting-edge services for the community. By reviewing current operational realities while working a market research enables the organization to develop strategy solutions to address environmental concerns.

Formulate a process for undertaking strategic planning in your area of interest. What is the need for strategic planning at this time? Which actors should be involved? How do you apply the steps and procedures discussed in Berman Chapter 4 to your process? Which steps would you undertake to ensure that conditions for success are in place?

Dissimilar sources plan altered steps involved in the planning process, but in this case I will discuss on seven steps that are involved in the entire process. The first step is goal setting. This basically involves coming up with the main objectives and goals that the company wishes to establish within a particular period of time. It is a very important section because the company will operate with a view of the goal in mind, if it is not clearly established, and then the business could lose direction along the way. After goal setting, we have development of the planning premises, where the plans are prepared and any underlying conditions defined. This is where there is an assessment of the environment and any constraints or

Mintzberg (1984, pp. 69) suggests “the notion strategy is something that should happen way up there far removed from the details of running an organisation on a daily basis and is one of the great fallacies of conventional strategic

In his article, “The Fall and Rise of Strategic Planning,” Henry Mintzberg (1994) provides his views on the process of strategic planning. He offers that most companies and organizations start a strategic planning process with little understanding of the definition or actual purpose of planning. He tends to admonish much of the conventional understanding concerning strategic planning and proposes his interpretations. He states that “the most successful strategies are visions, not plans” (Mintzberg, 1994, p. 107).

The strategic planning process begins by reviewing the organizations mission, vision and values. Clarifying the mission, vision, and goals at the beginning strategic planning process can help align fragmented entities (2 p. 293). The mission statement identifies the organizations reason for existing and how it is unique in comparison to other organizations (A p. 294). It is a short, concise and clear statement that serves as a rallying point for the organization (4 p. 752). The mission provides clues about the types of services that can be expected from the organization (A). Failing to check new projects against the mission can cause an organization to get into trouble (A p. 294).

reviewed. This is analysed by putting the article in to a wider debate about strategy, then

When evaluating a strategic plan models, we should first consider the meaning of strategic planning. Strategic planning is when an organisation has a long term project, in between a year or two and this will involve the entire organisation workers to bring ideas together and look into each contributions before working on the plans, and this can be break down in three to four faces in other too be achievable and to meet the said target. Strategic planning can be done when an organization is just started. The strategic plan is usually part of an overall business plan, along with marketing, financial and operational or management plan.

Secondly, the author highlights the way how business entities can achieve sustainable competitive edge through improving strategic planning practices in a fundamental manner. It has to be acknowledged that one and half decade has passed since the publication of the article and the principles outlined in the article are not revolutionary by today’s standards, however, there are solid reasons to believe that the article has contributed to the emergence of companies with revolutionary approach to business.

In all kinds of business, strategic planning is a requisite. It serves as a direction by visualizing the future based on the current events in the market in a day to day basis. In today's time, it helps the managers and leaders in building a company with great values and effective system. It can either be effective or a failure to a particular company depending on its application. That is why it is also important to follow the different steps thoroughly in order to attain success upon the evaluation of progress and performance. There are so many reasons why it fails.

Porter (1980) created a model which considers five important forces (Porters five forces) which aims to establish a profitable and sustainable position against the forces that determine industry competition, therefore position themselves within it and differentiating themselves where necessary in order to strategically gain a competitive advantage - this model gives vision of: Threat of new entrants, Threat of substitute products or services, Bargaining power of customers , Bargaining power of suppliers and Intensity of competitive rivalry (Porter 1980). Using models and academic theory like this allows strategy to be formed through a rational and an analytical process. Chandlers (1962) cited in (Lomash 2003) suggests the analytical process is about the determination of long-term clear goals, adopting actions to achieve these goals and then building the resources within the organization around this strategy in order to ensure it succeeds. Johnson (2005), likewise, simply suggested a three step approach to strategy - analysis, choice and implementation which goes hand-in-hand with intended strategy.

An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

Strategy can be defined as being different from one’s competitors, finding the race to operate and accomplished it. According to Michael Porter (1996), while becoming better at what you do is desirable, it will not benefit you in the long run because it is something other competitors can also do. Strategies for organizations are originally developed by Michael E. Porter in 1979 by introducing the five forces model. A company can identify the industry profitability and attractiveness by analyzing the five forces of Porter (Johnson et al., 2008). And then a reasonable strategy can be set up in line with the strengths and the weakness of an organization is able to create a plan for a stronger position for the organization within its

The organization also adopts and integrates framework in the form a vision to facilitate the achievement of the mission. The vision of the organization focuses on the components of the five Ps': people, portfolio,