A Cross-Industry Review of B2B Critical Success Factors

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

Competitive analysis main objective is to research, analyze, and compare the competition in relation to the company. Analytical tools used for competitive analysis include the five forces framework, value net, driving forces, strategic groups, competitor analysis, and key success factors are analytical tools. The competitive analysis will enable the trucking company to understand more about the industry and the competition, to be able to develop a competitive strategy that will give the company a competitive advantage by taking into account the actions and responses of the competitions (Thompson, Peteraf, Gamble & Strickland, 2016).

But Firstly, we will start this part by talking about the importance of a deep analysis of the industry’s structure. A deep knowledge of the industry the company is in, is extremely important. The industry structure is unique and varies from industry to industry of course. It will determine the level of competitiveness and attraction of the industry. With the Five Forces model (Porter) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis, the organization will get a better understanding of the market will allow you to know the requirements for the possible creation of sustainable competitive advantages and take the right strategic decisions. According to Porter, to create an efficient competitive strategy, it is important to understand the rules of competition that determine market attractiveness.

Michael Porter’s Five Forces Model is a useful tool for such a purpose. The ability of the company to address the Model will be helpful in understanding the strengths of their current market position and their profitability in the industry. This model acts as an analytical tool and examines the competitive environment and identifies the external factors that affect the business. It examines the five forces that drive the industry competition: 1) potential entrants, 2) buyers, 3) suppliers, 4) substitute, and 5) the industry competitors (Lumpkin et al.

Required Resources Keegan, W. J., & Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed.). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D.A., Roth, M.S. & Bearden, W.O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources.

M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.

The objective of this study is to answer the questions of what are the general advantages and disadvantages of using Internet-based marketing communications and what general factors are essential for a website to be effective in terms of marketing communications practices and strategies? This work will additionally answer as to which of these factors does the selected company use and how does it use them and whether it uses them effectively? How does the website promote two-way communication between the company and the customer and how does the website gather information on the customer and how might interactions on the website between the consumer and the company be improved?

Provide a situational analysis of ALDI in Australia. ALDI was established in the year 1914 and at that time there were a few stores and now they own around 7000 stores worldwide. Not only in Australia but it has a dominant presence across European countries.

Companies often use a (CPM) – Competitive Profile Matrix to better understand their external environment as well as their competition within the industry they operate. The matrix identifies a company’s key competitors and draws a comparison using the industry’s critical success factors. The analysis also reveals a company’s strengths and weaknesses against its competition, making them aware of problematic areas needing improvement and also areas that are doing well and need to be protected (See Appendix F).

Big 5 Sporting Goods (Big 5) has outgrown its name and become one of the top leading sporting goods retailers in the United States. The company came from humble beginnings, with only five army surplus stores in 1995. It operates on the West Cost, primarily in California (49%), Washington and Arizona (Hoover’s Inc., 2015). The company sells a variety of brand-name and private-label equipment, apparel, and footwear for sports activities. One of their major competitors is Dick’s Sporting Goods.

For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and SWOT and Value Chain for internal analysis.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Before this analysis will begin, it is vital to stress that this model is well-known as an effective instrument. An advantage of this model is that it captures the immediate environment in which the company competes. It allows to clearly understand the forces which

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;