A Cultural Journey Of How My Team Flew Our International Product Launch

Expanding globally is a great opportunity for American business owners to increase profits and growth within their company. Going global offers businesses the opportunity to experience the benefits of reducing dependency on a single market, while gaining market share in a foreign market. At this time, only about 10% of American business owner’s are involved in exporting their products to other countries. Although there are great opportunities in global expansion, careful consideration must be given before committing to an expansion of this magnitude. Expanding into a foreign country can be difficult because of cultural diversities and practices, regulation, consumer behavior, economic stability, and many other reasons. In order to properly evaluate the markets in other countries an in

Culture is a behavior that consists of several critical elements, such as language, religion, race and ethnicity, clothing and politics. Culture is what one does in his/her daily life. In order to understand others, we must first keep in mind that every culture carries its own set of values and assumptions. Culture is an evolving, ever changing civilization, which includes several different groups people. For immigrants, America is a land of opportunity; for others it is just the best country in the world because of its economic success and/or its democratic political system. Americans usually value independence a lot, believe in equal opportunity, and have a direct communication style. In exploring the

Culture is one of the most relevant elements that can define not only a society but also a country’s cumulative beliefs and system. Often noted as the origins of a country, culture is definitive in the sense that it harbors all the elements that can provide justification on the traditions and norms set by the society for its members. More often than not, the society members follow norms in order to create a harmonious community, and the beliefs and the traditions serve as the poles or grounding rules for each member to follow. Culture is very dynamic in the way that it can change over a variety of foreign influences but what is permanent about it is that original elements about it often lingers with the influences, therefore making it multi-faceted and broad. More importantly, culture serves as an individual and unique trait each society has, and therefore sets it apart from other countries and other societies.

Countries are no exception, their course of history and culture created a unique identity for them selves. Their cultures involves; language, values, belief, religions, and norms that identify who we are. This has cause division and struggles between groups or people, which influence our daily lives. Nevertheless, at the same time makes every person or country a unique culture

Defining the meaning of culture is paramount to understanding how it can affect and shape a nation. Culture is defined by a set of customs, skills, courtesies, habits and lifestyle choices that develop as a result of a person’s environment. There are several characteristics that make up a nation 's culture, and set it apart from others. Geographical location greatly influences culture because it can determine profession, diet, as well as interaction with other individuals. Key infrastructure helps define a citizen’s access to resources such as clean drinking water, medicine, and trade items from other areas. Weather can take a monstrous toll on civilized nations, preventing them from expanding or limiting agricultural growth. Lines of communication throughout a nation are critical to ensuring that borders are maintained and cities well governed. Military conflicts often times determine government influence and can even destroy a nation’s way of life. Most notably

“Culture is sometimes described as a lens through which we view the world, meaning that one’s culture influences their perceptions and interactions in everyday life” (Davis, 2006). Every culture has different beliefs and customs

Some may ask what it means to be a part of a specific culture. It may be believed that it merely means to share the same qualities of race, language, and social beliefs. What is not really known are the rise of expectations to fill, repressed wants and needs, or even the binding religious beliefs. A person must begin to recognize the holdings a culture may have on them and how it affects their free will as an individual.

Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertise to build the new product as per their local country’s needs unless they have a deep and though analysis of launching a product as per global needs and considering a global marketing strategy. Companies can manufacture or design certain product which can sustain globally and can be sold internationally, however to launch and market those products internationally is a challenge.

A culture is defined as the “way of life of a group of people - the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.” www.tamu.edu. As well the definition of Cultural Encounters “is a concept which is often used in current public and academic discussions on the conditions of modern societies”. Www.en.cgs.aau.dk. Cultural Encounters spotlight on the study of cultural characters and symbolic representational and interpretational forms through an international, cross-cultural and global perspective. Cultural Encounters raises the multiplicity of ideas available to society as a whole and

For people to be aware of the culture of any country, we must first grasp

Culture is a term that is used heavily in conversation, yet little do people know what culture really is. It may be difficult to talk about culture and to define it, but it is even harder for people to understand how culture has shaped their lives. It is also hard for them to be able to breakdown and analyze their own culture. For some reason, it is challenging for us as people to be able to see the way that society and relationships have affected the way that they view people and situations. Being able to view our culture from an outside perspective is a difficult task which gets more confusing when you try to identify markers that shaped who you are as a person.

Culture is hard to define, almost impossible to delineate. The interactions of different cultures, then, are complicated and difficult to characterize. This is especially

The Merriam-Webster Dictionary defines culture as “the beliefs, customs, and arts of a particular society, group or place.” These different cultures are viewed several different ways around the world, and these views sometimes lead to misconceptions and stereotypes. Two novels, Persepolis, By Marjane Satrapi, and Things Fall Apart, By Chinua Achebe, take their works and shatter the stereotypical views of their cultures (Native Africans and Iranians) made by the western world. They show you that what you always hear about one culture or individual may not always be accurate, and the only way to learn about one’s culture is to learn the facts.

It is great to be familiar with the cultures of any country because they are reflecting the nature and culture of people across country. The most amazing thing in the knowledge of civilizations is that you will see that there is partnership between countries and others in some of the habits and traditions. Perhaps you may wonder yourself why these people do this thing or how it had come to this tradition, etc. As an example of functions in Asia to look alike in some habits I will talking about this point in this article. The Europeans left their similarity in the traditions and all the nations of the African continent, there’s thing had in common you may see in the customs, traditions or be in the arts, therefore when the aspirations of the people in any country will find the rightful more than to be at home in front of the the TV and see what programs and news and to etcetera social programs. Because at the moment, perhaps to see the news or programs and believes it is true and in the end, when the people of the country liters that were taking about the news will change your opinion about this country and the reason is that you have to meet with a member off this country. When I stared researching this subject and after stay when I finished some personal interviews with international students from different countries, I fund that there is what is common in the customs and traditions. Many information has been taken from them and learned

By venturing into the global market, McSpensers will have to consider some important factors that will ultimately affect the nature of their business abroad. The first thing to consider about the pinpointed country is its economical capacity or the economical potency of its consumers. Not all countries will readily adopt a slight version of their already existing products. A company must be sure that the country they intend to invest in has the capacity to buy their products and also understand their target customers. For instance, the term ‘middle class’ may have different implication in different countries. The company will need to premeditate about the country’s economic stability, conditions and its capacity of the market before committing its resources (Chand, 2013).