A Day At Disney World Analysis

Walt Disney Parks and Resorts is a premier enterprise operating out of Florida. This organization started back in 1971 by founders Walt and Roy Disney. Walt Disney Parks and Resorts is the most visited theme park in the world. Over 50 million people visit these parks and resorts year round. The organization is not only known for the services they provide, but the economic impact and the programs offered to their employees. This writing assignment, I will elaborate on how this company affects the economy, production, attitudes and motivation of their workers.

Math happens behind closed doors at Walt Disney world or should I say that math happens inside of a secret tunnel somewhere in Walt Disney world but we will not get in to that just yet. Where does the real magic happen, people might ask? To begin with some people might say the magic starts with the Disney characters, the rides or others might even say it is the parades that Disney world have at the end of the day from the fireworks, to the yummy cotton candy and the treats that they bring out for people to enjoy along with the characters coming out all at once to entertain everyone. There are so many wow factors during the parades at Walt Disney world. Nevertheless Neither one of

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.

DisneyWorld. But while she was looking out the foggy window, her eyes glanced at the the stack of mail from the children’s hospital laying on the counter, her heart sank. She just wished that she could have a few more years with her son. She wished there was some hope for her sweet and kind-hearted boy. She became frustrated at how anyone could pick on someone so undeserving. Before she let her feelings ruin Nicholas’s trip, she rushed outside to take him to the happiest place on

As visitors enter the gate guests take photos on Main Street U.S.A to start the Disney experience, then are guided towards the cinderella castle, at which point are met by characters who are spread around the park to guide guests in a certain manner. A journal article written by Bartkowiak, Matthew representing the Journal of popular culture describes the behind the scenes view of Disney World, the happiest place on earth. Tourist who take the behind the scene tour are looking for insider knowledge on how Disney creates the magic inside the theme park. To some extent Disney allows tourists to see the un-magical real version of Disney world and how Disney enhances fun, the efficiency of the park, and how guests create memories through the park. The behind the scene tour usually last around three hours and “these tourists represent a group about to become insiders, brimming with knowledge of the park and its inner working”(Bartkowiak,943)

For a person visiting Disney world, they can think of it as “The Happiest Place on Earth” for them they can take that to mean, one of the most uplifting and bright places a person can go. They are taking on this feeling that whatever they identify as happiness, can be found at the time of visiting the park. That is the affective

Welcome to the happiest place on earth, otherwise known as hell. Imagine entering a place where the air smells like fresh homemade cookies, the lush green trees are shaped like animated characters, and the sidewalks are always squeaky clean. The employees or “cast members” appear to be clean-cut, happy, wholesome, all-American people. This is the image Walt Disney World provides for its guests. But what goes on behind the scenes at Disney? Until a person has worked for the “big mouse” she won’t be able to understand the torture that can go on for employees. I’ve been in that Disney “cult,” part of the “wonderful world of Disney.”

Walt Disney enjoyed instant success at the originally Walk Disney World in Florida, as well as Disneyland in Tokyo, Japan. Expanding to the highly profitable continent of Europe was next on the agenda for management. Ultimately Paris, France was the selected destination, due to the regional demographics combined with the financial incentives provided by the French government. Unfortunately for Disney success in Europe was not as straight forward as anticipated.

This photo is a cover photo for the short film., “Alice and Wonderland.” It was produced by “Laugh O Grams” around the 1920’s.

In May 2013 Disney produced a billboard advertisement marketed for “World Ocean Day” which is one June 8th. This annual observation honors the world’s oceans. The advertisement is directed towards keeping Earth’s water clean. The advertisement was placed on billboards throughout the United States. This advertisement not only market to children, but it also markets to families and Disney-goers. As Walt Disney even said “You’re dead if you aim only for kids. Adults are only kids grown up, anyway.” The advertisement is set in the deep ocean blue with Ariel, form The Little Mermaid, and her friends Sebastian and Flounder swimming around. Ariel comes across a magical droplet of water that encompasses the Earth. The droplet illuminates with a beautiful, magical light. From the deep blue colors of the ocean the words “water, keep it clean” appear in a gorgeous vibrant yellow. The phrase “It’s part of your world” appears from the glistening light off of the droplet. The 2013 Disney’s Water Advertisement ultimately is effective By utilizing emotional, logical, and credibility appeals.

a wonderful and patriotic man who had a wonderful and happy life doing what he

Michael Eisner is the CEO of Disney, “one of the most powerful and well-known media conglomerates in the world.” (240) Disney has acquired land for it’s parks in areas incredibly close to urban centers, while still keeping enough distance for comfort and safety of their guests. This has been key to their success. It’s all about location and being in close proximity to an airport as well as an exit off an interstate highway, Prince William County was prime real estate. Eisner has been pushing a concept for a historical theme park depicting the beginning of this country’s history in what was widely considered the birthplace of America. Their goal was to use the company’s imaginative and innovative technology to offer it’s guests a new “entertaining, educational and emotional journey” through history. Although the project has been backed by the state legislature and the Virginia governors had long been supporters of bringing in new businesses to generate tourism and tax revenue, Eisner’s $650 million concept was met with an unthinkable amount of opposition and they are calling for him to change locations and possibly the entire theme of the park. Much of this opposition was coming from incredibly influential historians and columnists and was highly publicized. Eisner has to make a decision, and quickly. He could either continue with his plans, and fight the steadily and rapidly growing opposition, and

Disney displays an interesting effect on the global Asian market through their park based in Shanghai. The Disney’s theme park collects its revenue from four main areas, admission charges, merchandise sales, food and beverage, and other miscellaneous fees such as locker rental. Middle class families, tourists and residents are the main customers to the park. Disneyland is in the business of theme parks. As the main motivator for tourism trip and core factor of related products, theme parks are important players in the tourism industry. In 1955, with his extraordinary creativity, Walt Disney established the first theme park Disneyland in Los Angeles, California. Different entertaining activities were combined to create a dramatic and fancy world, which attracted numerous tourists from all around the world. An image was presented where attention was paid to cleanliness, visitor comfort and quality. This was all reinforced by the famous Disney cartoons. (Kemperman 2000) With the success of Disneyland, there are a growing number of theme parks all over the world. However, because of the differences in economic distribution, culture development and consumer behavior, the development of theme park in Asian market has far behind the western countries. Therefore, internationalization is on the plan. In 2017, China reached the total amount of 1260.01 USD HML in Foreign Direct Investment (FDI) and the number is expected to continue climbing, which became a fertile ground for theme

Although both parks are Walt Disney’s ideas being portrayed, Disneyland has quite a few differences from Walt Disney World. For example, Disney World is comprised of four parks whereas Disneyland is only made up of two. Disneyland opened its doors to the public in 1955, located in Anaheim, California. It included features such as: Sleeping Beauty’s castle, eighteen attractions, one resort hotel and the very first monorail system in the eastern hemisphere. Whereas Walt Disney World opened its doors in 1971, located in Orlando, Florida; featuring

Here Disney had strategic plan in terms of consumer focused initiative. A consumer initiative often includes steps for a company to increase sales by differentiating products in the marketplace, marketing goods or services to new demographics or creating a new customer service function to handle customer requests.