A Detailed Quality Plan For Unilever

Total quality management is a management system of organization that involves all employees in continual improvement and is oriented on customers. This approach was developed by such quality leaders as Philip B. Crosby, W. Edwards Deming, Armand V. Feigenbaum, Kaoru Ishikawa, and Joseph M. Juran. TQM uses next principles (Westcott 2013):

Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

Total Quality Management (TQM) is a complete and structured approach to organizational management that seeks to make better the quality of products and services through ongoing refinements in answer to continuous feedback. The importance and value of TQM was stressed by European Foundation of Quality Management to reach total customer satisfaction. TQM necessities may be defined separately for a organization or may be in adherence to established standards, such as the International Organization for Standardization's ISO 9000 series. Total Quality Management can define aims for the continuous improvement in all levels and functions of the organization. The continuous improvement suggests that quality management system should be a circle.

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

The total quality management (TQM) incorporates quality into all the activities of the organization through an ongoing process. This control makes sure that there is a continuous improvement in all the activities and there will not be any chances for defects. TQM ensures safety and helps improve customer satisfaction (Daft, 2014).

In this argument, I will exhibit the process of the total quality management within the Fox Car Rental, Inc. and the Apple, Inc. Firstly, I will provide a history of both companies and the industries of which they are involved. Secondly, I will provide a meaning of the term total quality management, and argue how this system is integrated into both the Fox Car Rental, Inc., and the Apple, Inc. I will also describe the total quality management process that is implemented in these organizations, and the effects of this systematic management process of both companies. The Fox Car Rental, Inc. and the Apple, Inc. will also be compared against the principles of the ISO 9000:2000 quality management process, and among each other. I will also provide recommendations for the development of the Fox Car Rental, Inc.; an organization of which I was recently an employee.

First, it is essential to decompose the concept “Total Quality Management” to clearly understand its goal: “Total” goes for the fact that quality involves everyone and all activities in the company, “Quality” means conformance to Requirements “ Meeting Customer Requirements” and “Management” because Quality can and must be managed. 2 The TQM model is based on the hypothesis that a company’s survival is only possible if a competitive level is achieved and maintained for each of the so called «6 dimensions of quality»: • • • • • • Product & service quality On-time delivery Fair price Employees satisfaction Product & process safety Environment conservation.

There are four areas within the Quality Management Cycle necessary to achieve desired results. Quality assurance (QA) encompasses operational and strategic planning including self-evaluation and pre-assessment. This process ensures that standards and regulation are met through the development of methods that will help to ensure compliance. This process will require the establishment and communication of standards and identifying the necessary metrics which will allow the monitoring of performance as well as standards compliance. Quality improvement (QI), is the part of the process that helps to identify areas in which opportunities for improvement can be made. Gaps are then prioritized and analyzed in order to develop a course of action that can address said shortfall. Monitoring/quality

Quality management is a structured approach to organizational management that seeks to improve the quality of products and services through continual refinements in response to continuous feedback (Gharakhani, 2013). Thus, it necessitates the consistent application of the appropriate human and technical processes, tools and techniques. A strategic quality strategy will be effective only through long-term commitment and dedicated application by executive management and all employees (Gharakhani, 2013). The purpose of this paper is to converse on implementing successful quality improvement practices within organizations to help achieve viable quality management. Further, this paper also highlights the conditions that must be in place such as management commitment, employee involvement, communication, and continuous improvement for successful quality management to be aligned with ISO 9000.

Unilever is a global giant whose products are available the world over. However, the brands under the Unilever flag appeal to the Sri Lankan consumer not because of their international acceptance and recognition, but because these brands cater to their habits and lifestyles. Communications at Unilever Sri Lanka are tailored with the Sri Lankan consumer in mind, and Ms. Silva stated that the company encourages its employees to consider the consumers as the priority in their daily operations.

Unilever (ULVR) PLC is a multinational corporation selling a broad range of products including foods, drinks and household and personal care products, based in the United Kingdom and the Netherlands. It owns more than 400 brands and operates in 190 countries around the world with its manufacturing plants in 70 countries. Unilever is a global company and it is a market leader in many countries around the world including the United Kingdom. The products that the company sells, consist of all human necessities and luxuries. It employs a transnational strategy which concentrate both on achieving global standard and adapting to local preferences at the same time. This strategy is the best of all which is one of the factors that help the company achieve its success.

Total Quality Management (TQM) involves developing quality and execution of product and service of a company. Customer relish is the main purpose which generates customer attention and satisfies customer expectation. So, it can be said that concentrating on customer fulfillment, total quality management manages peoples and business processes. In other words, Total Quality Management includes performance, appearance, easy accessibility, delivery and maintenance or after sales service, cost efficiency and value. Total Quality Management takes consider each and every measures taken at all levels and involving the entire company workforce. According to Ahire et al.,

Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.

In a production working environment, the atmosphere can be energized by fast pace movement of production lines, equipment and people attempting to produce a quality product. The total goal of every company is to provide the best quality product that is safe and economical friendly. We live in a world where getting results and ensuring our customers are very satisfied with the end product is important. In this quest, obtaining a high standard in quality can become an issue for every major company that focuses on customer satisfaction. Within the past three months the focus on quality has been the center of attention for one company who faced major quality issues in one department. Finding solutions and eradicating those defects is now the goal in order to reach the epitome in quality for customer satisfaction.

Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service, by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage.