A Detailed Semiotic Analysis Of Coca Cola

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

Coca-Cola is the leading provider of soft drinks in the world. In 2010, it not only had the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola's ability to distinguish itself as a quality provider.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

We live in a consumer world. Everything we do and perhaps everything we are is based on consumption and commodity. Daily life has become a constant juggle of products and services - needs verses wants. People and objects become interchangeable. People become identified and classified with material goods.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca-Cola is doing a great job in planning and control activities and they are the best soft drink providers in the whole world. The Coca-Cola is distributing their products all around the world and even small regions of countries. They are facing the market demand in a right manner of planning and controlling their operational objectives, product process, layouts and etc…

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.

The term ‘Semiotics’ refers to the study of signs and symbols, the relationship between written or spoken signs and of the meanings that are created. The essay will first of all try to give some definition a review of the main terminology used in the study of Semiotics and will then apply these to a series of texts, relating to advertising for Coca Cola.

The Coca cola company, found in 1886, was first created by an Atlanta pharmacist Dr. John S. Pemberton who started his coca cola selling with syrup. In 1899, the Coca-Cola Company began to produce bottling in the United States and bottling business for Coca-Cola develop across the ocean in 1906. Based on Interbrand’s study of best global brand in 2011, Coca-Cola was the world’s most valuable brand.(1) For now though, Coca-Cola is the world’s greatest brand and the biggest-selling in soft drink in history as well.

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

Coca-Cola is the popular company, with different and correct point of view. Coca-Cola’s marketing campaign is one of the most popular in all around the world. This company is still succeeding and bringing new ideas how to promote the same old good soft drinks market.

A successful advertisement can encourage consumer’s desire to purchase. It is an important way to create meaning by the use of signs in an advertisement. ‘We make meanings through our creation and interpretation of signs’, declares Daniel Chandler (2007:19). According to Saussure (1972), Semiotics involves everything that can be taken as a sign. This essay aims to use Saussure’s theory of signs and Barthes’s study on mythologies to analyse an advert about Suntory oolong tea. This advert is a video commercial produced by Japanese beverage giant Suntory. This ad was filmed in China and published in 2010. The theme of this advert is ‘Suntory Oolong tea make the food better’.

In order to relate advertising with other different phenomenon’s he discussed about discourse, ideology, myths and representations. According to author there is an interrelationship between discourses, ideologies myths and representations. For discourses he took the example of car advertisement that how they used technology as a discourse in relation to different environments Moreover he added myths as false ideas about consciousness of ideology as in advertisements of beauty products. According to him advertising not only affects our consciousness but

Every day at some point in our lives we are surrounded by advertisements. Even if we don 't watch television, listen to a radio or walk around with our eyes closed, we will find it impossible to avoid some form of social media, whether it might be the latest offer at the local Walmart or previews at the movie theater. The main purpose of advertising is to sell products, but the advertisement not only sells an individual the product, but also a future image of us as more desirable and happier. The purpose of this essay I will analyze three advertisements and observe how those products are advertised and what identity they attempt to construct for their consumers. The three ads I will be analyzing will be a commercial related to the Extra gum, a commercial for anti-smoking and a magazine advertisement related to the popular food chain McDonalds.