A Dynamic Longitudinal Examination Of Social Media Use

889 WordsAug 20, 20144 Pages
The article this review will discuss is Zhang Wang’s ‘A dynamic longitudinal examination of social media use, needs, and gratifications among college students’. Its main topic of discussion is the use, needs and gratifications of social media in college students, and he discusses the four ‘new’ media use behavioural patterns and their underlying motivation – emotional needs, cognitive needs, social needs, and habitual needs . Some basic questions the study aims to answer include: What needs drive individuals social media use? Are they fulfilled? How are the fluctuations in the needs and their fulfilment - or lack thereof - changing users’ behaviour over time? The study’s objective is to magnify the Uses and Gratifications idealized relativity to ‘account for the situated, adaptive, and dynamic nature of cognition and behaviour’ . Since both the use and consumption of social media are essentially user-driven, an audience theoretical approach is guaranteed. Four general categories of needs are identified; emotional needs, ‘’related to strengthening aesthetic, pleasurable, and emotional experience’’ ; cognitive needs, ‘’related to strengthening information, knowledge, and understanding’’ ; social needs, ‘’needs related to strengthening contact with family, friends, and the world’’ and habitual needs, ‘’which are ritualized and help bring structure to one’s day’’ such as checking social sites and emails. The study looks at previous research methods, for the use of social

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