A Formal Report About the Marketing Activities at Tesco:

2770 Words May 24th, 2011 12 Pages
A formal report about the marketing activities at Tesco:
Introduction:
Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the market leader within the UK food retail segment.
Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2010 and employing over 470,000 people . They operate approximately 4,331 stores in 14 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. The commercial network portfolio of Tesco comprises : over 960 Express stores which sell approximately 7,000 products including fresh foods at suitable
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The adoption of Electronic Point of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the efficiency of distribution and stocking activities, with needs being communicated almost in real time to the supplier.
5. Environmental Factors:
There has been an increased pressure on many companies and managers to acknowledge their responsibility to society, and act in a way which benefits society overall (. The major societal issue threatening food retailers has been environmental issues, a key area for companies to act in a socially responsible way. Hence, by recognizing this trend within the broad ethical stance, Tesco 's corporate social responsibility is concerned with the ways in which an organization exceeds the minimum obligations to stakeholders specified through regulation and corporate governance.
The government launch of a new strategy for sustainable consumption and production to cut waste, reduce consumption of resources and minimise environmental damage. The latest legislation created a new tax on advertising highly processed and fatty foods. The so-called ‘fat tax ' directly affected the Tesco product ranges that have subsequently been adapted, affecting relationships with both suppliers and customers
6. Legislative Factors
Various government legislations and policies have a direct impact on

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