A German- Chinese Joint Venture in the Electronics Industry Analysis of the Underlying Intercultural Communication Differences

2401 Words Nov 23rd, 2012 10 Pages
Case study:
A German- Chinese joint venture in the electronics industry
Analysis of the underlying intercultural communication differences

For:
The course of Intercultural Business Communication in China
The School of International studies

[STUDENT’S NAME]

Agenda

Agenda……………………………………………………………....................II

1 Introduction………………………………………..………………………1

2 Case description…………………............................................................1-2

3 Analysis of the case……………………………………………….……..3-6

3.1 Problems and underlying cultural differences

3.2 Solutions and recommendations

4 Conclusion…………………………………………………………………7

5
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They complain about the Chinese stealing Western know-how but, at the same time, if they have a few hours free before their flight to Germany, they go to the fake market and buy watches and clothing for their family and friends.”
( source: Business spotlight (2008): The Chinese-German team, http://www.business-spotlight.de/intercultural/case-studies/the-chinese-german-team)
Although a consultant was brought in, during the interviews the situation got even worse. Important negotiations about the JV did not advance. The four key central points on which the problem is based were the following: Firstly, in Mr. Meier`s view the negotiations just did not advance. Secondly, Mr. Meier thought the negotiations were not being conducted effectively. Thirdly, the Headquarter in Germany puts a lot of pressure on Mr. Meier to get it done very quickly. And finally Mr. Meier was angry with Mr. Wang and screamed at him that he was no longer prepared to be kept waiting.

3 Analysis and solutions of the case

3.1 Problems and underlying cultural differences

Concerning the interviews there seem to be a number of cultural differences. The first key issue is Responsibility. While the German Manager Mr. Meier thinks that the Chinese don 't take responsibility, the Chinese Manager Mr. Wang doesn 't feel they are given any. For the German side, taking responsibility means acting independently within a predefined framework. Mr. Wang and his colleagues
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