A Global Brand Of The Fedex Corporation ( Fedex )

1469 Words6 Pages
A global brands are brands that are recognized throughout much of the world. Companies that are a global brand tend to be known to identify the relative attractiveness of their market and find ways to make themselves distinctive. · These global brands conduct themselves with an attitude and usually have researched and studied in each country in which they are considering entering. When companies become a global brand they tend to have the brand name of a product that has worldwide recognition. A global brand has the advantage of economies of scale in terms of production, recognition, and packaging. Through this paper we will take a further look into three very different global brands that has dominated the world we know today. They are as followed Disney Inc., Fed Ex and bank of America. Each in very different markets but have all successfully gone global. FedEx Corporation (FedEx), incorporated on October 2, 1997, provides a portfolio of transportation, e-commerce and business services under the FedEx brand. The company offers its services through companies constituting four business segments: FedEx Express, FedEx Ground, FedEx Freight and FedEx Services. FedEx Express offers a range of domestic and international shipping services for delivery of packages and freight. FedEx Ground provides business and residential money-back guaranteed ground package delivery services. FedEx Freight offers less-than-truckload (LTL) freight services. FedEx Services provides FedEx’s

More about A Global Brand Of The Fedex Corporation ( Fedex )

Open Document