A Globalization Strategy Global, Multinational and International strategies aggregated together as

PEST analysis will be able to be utilized to help detect trends in the external environment that will eventually discover their method into the competitive environment. It gives a relation between the general and competitive environments in that weak signals in the general

According to Theodore Levitt there are three assumptions that favor the pursuit of “pure” global strategy. The first one is that customers worldwide are starting to all want the same things. If this were true, I’d be able to buy the same things that I can buy in the United States in

The most successful firms have invested in playing a major role in Social media and the internet to ensure that consumers and other businesses about the product or services. The website as well as Social media allow potential and current consumers aware of the any and all information about the product and the cost. The advent of Social media allows the consumers to share options of the product and receive feedback from the company media specialist. In the current marketplace the market is no longer just the business around the corner today the company might be overseas. The operating characteristics of the firm today might include being internationalized since the marketplace has grown over the years with the internet. International strategy is a global plan specific to a company or conglomerate where a model for global expansion and commerce is the ultimate goal. International strategy usually refers to actions that occur across multinational corporations in the private sector.

PEST is an acronym used for companies with in the political, economic, social and technological views. PEST allows companies to view and observe certain areas that might have been overlooked. The company I will be discussing the PEST analysis is Target. Target is a large scale company and is constantly changing in the industry. The political views of Target is that they must have an unbreakable bond with China due to majority of its products coming from that country. They must be aware and stray away from any conflicts because it can create a negative affect in the operation of Target. Also the company is altered by taxation, tariffs, cost, and trade restrictions especially when they're trying to broden outside the United States. The economic

J., & Ghauri, P. N. (2015). International business strategy: theory and practice. London: Routledge, Taylor & Francis Group.

Over time, companies desire to improve their products in the market which may involve changing the quality of their products and consequently increasing the costs. While customers would want the improved products, they often are unprepared meaning that they may shy away from purchasing such products. In this case, emerging companies tend to take advantage of such a market and introduce concepts that would be appealing to the customers and hence overpower the existing companies (Magretta,2012). Markides (2006) explains that disruptive business models are the decisions that a company makes that enables them to outshine or be above competitors in an individual market. The disruptive model focuses on disrupting the existing market and making the customers prefer the new company as opposes to the others (Magretta,2012). In this case, change of infrastructure can affect the way business is done. For example, transport companies can choose to implement a train station in a very congested road network to gain a competitive edge and also ensure that customers travel with ease.

The PEST analysis is a well known and widely used method to analyze the environment of a business. It takes in to account political factors, economical factors, social factors and technological factors providing a very good overview and preliminary analysis.

Their marketing strategy is to allow consumers to “collide” with the brand and discovery it themselves in hopes that they will recommend it to others.

If innovation is a the successful implementation of a new process that brings about positive change for an organization, disruptive innovation is a new process, service or technology that brings about a positive change within an entire market or industry. Thomond, Herzberg and Lettice, (2003) attempt to clarify disruptive innovation as:

The PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors.

The global strategy had to be implemented in the different markets, bearing in mind that each of

This paper will provide the advantages and disadvantages of different facets that fall within the PEST analysis: political, economical, social, and technological aspects of India.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

As trade increases hyper-competition grows forcing organizations to go global. By a company going global it requires them to rethink strategy and reform (Ananthram and Pearson, 2008). Global organizational structure is the way a company aims to merge local preferences with global strategy. The definition of global strategy is “strategic choices that have the characteristics of being globally uniform or integrated,” (Yip et al., 1997) such as standardization of products, uniform marketing, and competitive moves, but all globally (Townsend et al., 2004; Zou and Cavusgil, 2002; Bayraktar and Ndubisi, 2014). Global strategic strategy is a way to adjust to globalization. Globalization is “the economic and social process by which economies and communities grow inextricably interdependent “(Jhirad et al., 2009). The recent financial crisis (Das, 2010), large amount of poverty, and climate change are all problems that show how the world is globally connected because all countries impact each other (Jhirad et al., 2009).

Disruptive technology is a new method of doing things that originally does not meet the needs of obtainable customers. It tends to unlock new market and destroy old ones. A disruptive Technology is a technology that creates a new market and value network and which has the potential to eventually disrupt an existing market and value network, or they can even displace established market leading firms, or products and alliances. The term was defined and phenomenon analyzed by Clayton M. Christensen beginning in 1995.