A History of the AT&T Stadium

1730 Words Jul 15th, 2018 7 Pages
The Dallas Cowboys, America’s football team, one of the most well known professional football franchises in the sport’s history. The Cowboys own five super bowl titles, which were won in ’71, ’77, ’92, ’93 and ’95. They are also home to 19 renowned individuals who have been inducted into the NFL Hall of Fame including standout football stars Tony Dorsett, Emmit Smith, and Troy Aikman. Established in 1960, the Cowboys have been a dominating force on the field and still continue to produce to this day. Forbes wrote, “The Cowboys franchise value reaches over 1.85 billion and are listed as the third most valued sports team in the world”, (Page 1). With all of this hype and world wide recognition the powerhouse from Dallas needs a venue just as …show more content…
To aid Cowboys owner and general manager Jerry Jones, whom is stated in Forbes Magazine as being “worth 3.1 billion dollars himself,” (Page 1), in paying the construction costs of the new stadium, Arlington voters approved the increase of the city's sales tax by 0.5 percent, the hotel occupancy tax by 2 percent, and car rental tax by 5 percent. The City of Arlington provided over $325 million (including interest) in bonds as funding, and Jones covered any cost overruns. Also, the NFL provided the Cowboys with an additional $150 million loan, following its policy for facilitating financing for the construction of new stadiums,” (Page 1).
-Strengths and Weaknesses- A key strength that the Cowboys franchise holds is the obvious tradition of winning and success on the football field. As mentioned before, the Cowboys have 5 Super Bowl titles and that gives the team a legendary aura every time they step out on the field. This allows their fan base to be very large, consistent and proud to be part of the franchise. Along with that strength though, comes a weakness. The history of the Cowboys is a history of excellence and winning which is hard to hold and be consistent with in the NFL. Winning three Super Bowl titles in four years is a hard mark to reach but ever since that accomplishment the Cowboys have been nowhere near replicating that achievement. The fan base was created through the great seasons of football that the Cowboys have
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