A Kfc Casestudy

The first KFC was opened in Tiananmen Square, China 1987; it struggled as western food was unknown to the east. This was still a very conservative nation, not prepared for the “Fast Food” takeover. The restaurant did pretty well, but grew slowly. The Harvard business review, stated that “in 1992 the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain.” (Yums' China, 2017) Although they have done well for themselves they struggled, as growth was steady but slow and their customer base was shrinking. “In November 2016 Yum China Holdings, Inc. became a licensee of Yum brands in Mainland China; they have exclusive rights to KFC.” (Yums' China, 2017) Yum controls approximately 7,300 restaurants and more than 400,000 employees in more than 1, 100 cities. YUMS generated over $8bln in sales in 2015.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

No business wants to loss any amount of money, and also requires making the right decisions. The decisions are very much significant as they are the ones on the basis of which the building of the organization is constructed. If they are right and are made in accordance to the situation, they will strengthen the foundations of that building, and if they are wrong, they will endanger the survival of the organization. For the restaurant, it is the most suitable decision to for alliance or joint venture with the local organizations so that the foundations of the building could be

By having the ability to overcome and persevere during its initial hardships, Buffalo Wild Wings has grown from a small start-up restaurant in Columbus, Ohio, to now one of the most recognizable restaurant chains in the United States. By adhering to its “WOW” mission statement and placing an importance to its customers, shareholders and local communities, Buffalo Wild Wings is expanding into the global market. Through thorough examination of its strengths and weaknesses and the ability to adapt to and making changes, Buffalo Wild Wings was able to avoid bankruptcy and now is experiencing growth in its operation as

KFCOne of the major competitors for McDonald in the burger segment is KFC. It first came to India in 1995, where it was one of the first multinational food chains to have entered India. It proved not to be a very good time to have come to India where people were still not able to come to terms with multinationals coming to India, and it was targeted by many and remained a not so known food outlet, while the ones which came later became more popular. KFC India had to shut shop in the late 1990s after it faced heavy protests not only from anti-multinational groups but also animal rights' protector, PETA.

It is extremely important for one to feel comfortable, enthusiastic, motivated to come to a work place. That is not always the case due to employers finding ways to cut down cost by not providing long term employees with raises and bonuses, lack of employee recognition as well as unmotivated leadership. Most employers consider their employees as nothing more than individuals who are hire to do the task that has been assigned and nothing more. It is unbeknown to them that those same employees despises their jobs, the pay but unfortunately need both. Once in a while you find companies such as Trader Joe’s that believes in treating employee with respect, higher pay, benefits that will help enhance their work performances as well as motivate the

Kenner concludes that the food production industry is mass producing food in an inappropriate manner. In his film, he provides many examples of animals farms and production centers that treat their animals inhumanely. A few of these places allow the cameramen to go inside of the factories and therefore the viewers are able to get a glimpse of the torture that the animals face each day. The second part of his film focuses on the fast food industry and the negative consequences concerning fried and sugary food. The film provides statistic explaining that the obesity rates are growing and the United States is becoming a largely obese country. Former first lady Michelle Obama explains, “The physical and emotional health of an entire generation

What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and condition of Krispy Kreme Doughnuts, Inc.?

Managers usually are locals and will spend time training at other restaurants before opening the restaurant. KFC's goal is to give every employee the opportunity to pass a formal certification procedure to gain credibility and qualifications.

The purpose of this report is to identify an organization and map out its business processes. The company I had chosen is Kentucky Fried Chicken (KFC). In this report, I am going to talk about the company and further on describing it business processes and how they manage such a big organization.

McDonald’s is the biggest fast-food chain in the world. The McDonald’s brand is worth about 95 billion dollars U.S., which leads the next place restaurant, Starbucks, by 78 billion dollars U.S. (Statista) McDonald’s makes the most money in fast food on the planet. 27.57 billion dollars U.S. was made in revenue in 2012(Statista). Currently, McDonald’s has over 35,000 restaurants operating all over the world in over 100 countries, which adds up to serving around 100 million people per day(Statista). All of this wasn’t possible if it wasn’t for Ray Kroc. In 1954, Ray Kroc had used all of his life savings in a becoming the exclusive distributor for a company that distributed milk shake makers called Multimixer. Kroc had heard word that there was a hamburger stand in California called McDonald’s, running 8 Multimixers at a time and he wanted to know why they needed so many for one hamburger stand, so he went to California to visit the stand. Having a menu with not many items to choose from, Kroc was surprised at how many people were coming to buy McDonald’s food. Kroc was so intrigued, he asked the owners, Dick and Mac MacDonald, to open more restaurants, which he would do personally. The first McDonald’s restaurant that Kroc opened himself was in Des Plaines, Illinois in 1955, which had the first ever Golden Arches (6th most known brand in the world as of 2013)

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

• It takes time and effort to build the right relationship and partnering with another business can be challenging. Problems are likely to arise if:

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis

• The phenomenal increase is facilitated by an annual 10% growth in the amount that Americans spent on meals away from home.