This essay is based on a leading global organisation called Walt Disney. The essay will cover issues in areas of, the organisations ‘shared responsibilities’ managing a world view, education and training, equality and diversity, managing employment in a complex international setting. The essay will make full use of theory and evidence to explore these issues in the context of the organisation, together with its employees, customer and stakeholders, and the interrelationship with the host destination.
Disneyland calls itself the happiest place in the world, but to keep visitors happy in its five locations across the globe, each theme park is tweaked to cater to local cultures and tastes. Outside of the two original resorts in the United States, Disneyland in California and Walt Disney World in Florida, the Disneyland’s in Paris, Tokyo and Hong Kong offer subtly different selections of food, rides and layout to make the millions of visitors each year feel at home. BBC, 2013.
Cultural diversity exists in every society, and different countries, regions and ethnic has its own cultural diversity which has been reflecting in the value, ethnic customs, politics and legislations, religion and belief, language and way of thinking, and regulations and norms. Cultural diversity has both advantages and disadvantages working with people from different cultures could help to broaden the knowledge of an individual and develop their attitude towards other cultures.it could also help to
The Walt Disney Corporation is a well-known entertainment industry that has been around since 1923. Disney has always been geared towards the production of popular culture for children and youth. Müller-Hartmann suggests that “the animated films with their cute animations and music are especially important…since they speak directly to the emotions and thus, the sub-conscious. [Animation] works its audience magic purely on a purely subconscious level” (401). According to Towbin et al., “children’s development is influenced by many factors, including parents, teachers, and peers. [The] accumulated experience [of media exposure] contributes to the cultivation of a child’s values, beliefs, dreams, and expectations, which shape the adult identity a child will carry and modify through his or her life” (20). Though the importance of friendship and helping others is strongly emphasizes in these films, racist imagery and sexist gender roles are present in many of the films such as Pocahontas, Beauty and the Beast, Snow White and the Seven Dwarfs, Sleeping Beauty, The Jungle Book, Alice In Wonderland, Dumbo, The Little Mermaid, Aladdin, Tarzan, Mulan and last but certainly not least, Frozen.
Does one ever wonder where to travel for an adventure? Consider the following: The Happiest Place on Earth, also known as Disneyland. The Disney company targets diverse age groups, young and old and from all cultures, to visit and experience the fun, exciting and thrilling theme park filled with delicious and tasty food, souvenirs and an array of unique stores. Disney has many competitors and many challenges against other companies who vie for family vacation time, such as Universal Studios, Six Flags, Seaworld, etc. For example, Universal Studios focuses on popular movies and shows to entice customers to choose Universal over any other entertainment park. Six Flags’ priority is prodigious, fast and tall roller coaster rides intriguing the adrenaline-seeking adolescents, seeking a thrill and rush of excitement. Seaworld focuses on a plethora of unique sea animals that live in an ocean environment from all over the globe, which targets the interest of young children, thus, making the visit an exploration of the various sea-life creatures that exist. What makes Disney more superior than these other companies?
As has been noted, Disney World is one of the biggest companies in the world. As long as we have this big company, we may have uncountable numbers. It is a huge brand and it has many fans. Even there are many advantages or disadvantages from having it, they still have their main goal, which is making profits. According to Disney’s corporate website, the mission of the Walt Disney Company is to be one of the world’s famous creators and producers of enjoyment and data. Utilizing our container of brands to vary our products, we look to innovative and gainful enjoyment experiences and connect items in the world, and to develop the most imaginative creations. Walt, who is the owner of the company, and Roy, who is Walt’s assistant, admitted that he got to stay one step ahead of the competition in order to be the most innovative and creative animation company of all time (1). This company makes efforts that made it unmatchable in market. It is obvious that Disney is unmatchable because of its profits that they have been making since they started. What is the most remarkable thing that they made and how much money do they make?
In this paper, the discussion will be about motivational strategies of a cutting-edge organization like the Walt Disney Corporation. This paper will cover the background of the industry and discuss the corporate culture and management. Team C will analyze the motivational strategies like employee empowerment, selection and training, incentives, benefits, quality programs, managerial roles, goal and objectives, performance appraisals, job design, alternative work schedules, stress management, and leadership style. This paper will include an analysis of what makes working for the Disney Corporation a positive experience for its employees and what is the essence of its approach to motivation. We will discuss what the combination of
The company chosen for this research paper is Disney. Fortune 100 companies are the business tycoons in America’s corporate world and The Walt Disney Company is one of them. Walt Disney is an American company in the field of media and entertainment. The Walt Disney Company is an enterprise of five business segments: Media Network, Parks and Resorts, Studio Entertainment, consumer product, and interactive media (The Walt Disney Company). It has been eminent in the field of entertainment for more than 9 decades. Walt Disney has succeeded in maintaining the quality of its entertainment programs since its foundation. ‘Beginning in the late 1920s and with accelerating speed over subsequent decades, the multifaceted Disney enterprise flooded in the United States and indeed much of the globe with short cartoons, feature-length animations, live-action films, comic books, record nature documentaries, television shows, colossal theme parks, and
The main location from which the company is operated, is in California. Most of the headquarters of Disney business is centred in Florida. The amazing resorts are located in Florida and other parts of America. The main resorts in the United States are Walt Disney World Resort, located in Florida, Disney Resort located in California, Aulani Resort located in Hawaii. The resorts and parks have been the major attractions for the tourists all over the world as they contain the themes. There are four theme parks: Epcot, Magic Kingdom Park, Disney’s Animal Kingdom Park, and Disney’s Hollywood Studio. Along with these theme parks, there are two water parks; Blizzard Beach and Disney’s Typhoon Lagoon. Many facilities are available in these parks such as riding, animal adventures, magical attractions, shopping, dining and so on.
About the Walt Disney Company. Together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. With an average of $43 billion dollars in annual sales, Walt Disney offers investors the benefits of a blue-chip company by being capable of a market-beating growth with estimated earnings well above the overall market growth rate.
Disney’s outstanding history of success has been accomplished through a series of strategic business choices involving synergies, brand management, and creativity. Known as the king of entertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve success through horizontal integration and geographic
Company’s activities, there exists a tremendous spectrum of variety in its operations. One of the
The Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media.
Today, Disney is popular, it has become a global industry. And pop culture phenomenon to rise in the second half of the 20th century, Disneyland will post a huge attraction in the world. It has attracted many visitors from all over the world to the United States of the theme park. Vivid characters in the cartoon of those fantastic imagination, for example, Mickey and Minnie Mouse, in many cases, is represented, serves as a representative for the Disney culture. These characters, in order to visit the country of their dreams, you can bring a lot of fans of this popular culture. Disney 's culture also has become a successful American experience that passes from the West to the East. Everyone I knew that Disney is a theme park based on the American culture. The reason is, because of its globalization, it has adapted itself to combine the taste of many cultures.
Due to the unwelcome vibe and immense failure that happened to the establishment of Disney in France, in 1992, its executives had to learn the hard way, that in order to be globally recognized, a company branching out to a different country, should know the importance of studying the cultural aspects of the different nations that they plan to do business with. Understanding other countries culture, ethics and language are invaluable in creating a successful business internationally. By taking into consideration the countries’ beliefs, cultural values and traditions, the company would be able to set out its plan to successfully tap into the consumers’ interest and values.
Disneyland is referred to the happiest place on Earth because children’s favorite Disney characters come to life. Kids and adults can experience a magical day at Disneyland taking pictures with the famous Mickey Mouse and watch their parades around the park through-out the day. At night time families watch the amazing firework show. Even though Disneyland gives families to enjoy Disney characters in life it’s costly if you have big families. Just by staying at the Disneyland resort is expensive just for a couple of days spent there.
Walt Disney is the largest amusement park operator in the world. The park was founded by Walt and Roy Disney in 1923 as the Disney Brothers Cartoon Studio. The name changed to Disney in 1986. The organization has 5 other theme parks outside of the USA: Tokyo Disneyland, Tokyo DisneySea, Disneyland Paris, Hong Kong Disneyland and Walt Disney Studios (Leibacher, 2017). Anytime a company pursue to expand globally, the company should expect some form of challenges. Global expansion for any organization can be challenging. Walt Disney through its global expansion encountered its share of issue. Economic, legal, political, social and cultural barriers were challenges Walt Disney encountered through its global expansion (Ferrell, Hirt, & Ferrell, 2009).
Currently there are six Disney theme parks worldwide. The United States holds two theme parks, Disneyland Park in California and Walt Disney World in Orlando, Florida. China also holds two theme parks, Hong Kong Disneyland, and Disneyland Shanghai. While, Japan and Paris only hold one theme park, Tokyo Disneyland and Disneyland Paris. Each new Disney park strives to be unique, create fun attractions and serve cuisine that appeal to the citizens of its location but remain consistently classic.