A Look into Calvin Klein’s Advertisements Essays

Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to

With marketers aiming their advertisements more towards teens every day, researchers are looking into how effective and ethical these advertisements really are.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

"I do not think that marketers should use sex in advertisements. Sex makes things look more appealing, but it isn't a reason to buy a garment. I definitely look at the ads, but I am not naive enough to think that by simply buying what the model was wearing, I would look like him/her. I definitely think that sex has an effect on consumers, but more on the opposite sex of the model than on the sex that would probably be buying the product." Krista Funke

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

Like the Calvin Klein ad, we are living in a society that exposes the human body to reel in the big bucks. He further pushes this fact by stating, “As ever, sex sells” (para 3). This is an important note, because we see ads, such as the above, every day. Even though this is not a new marketing strategy it is becoming more widely used, the more society buys in.

Since the intended audience is mainly women or teenagers, they have much more knowledge about why they should ban certain photos and ads. For example, in the article where it said “And then there’s the 2016 Pirelli calender, photography by Annie Leibovitz, which broke with tradition by showcasing a dozen women of different ages and body types, most of them clothed” (Friedman). That emphasized that women should be more comfortable with themselves because everyone is beautiful in any body type, also you can already know that Annie disagrees with Friedman because she did a showcase. The context of this article shows how a lot of women disagree with Friedman’s statement about not banning ads of skinny models.

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

“Sex sells” is probably one of the most used catch phrases that every generation understands starting in their adolescents. With the right to freedom of information and availability of the internet access, there cannot be limits set on adolescent’s exposure to such media marketing. This becomes a challenge as every generation seems to be getting more active and savvy in their use of technology, earlier and earlier. However, the phenomenon of barely clothed men is new even to the younger generations today as it corresponded with the recent normalization of gay culture in the mass media as suggested by Parasecoli. Further, the author confirms that “the enthrallment with the body image, previously imposed mostly on women, is now becoming a common feature in identification processes” (p. 284). Seeing a man in an overtly sexual ad, even when the product that is being sold is unrelated to sex, has become a common

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.