Essay on A Look into the Secrets Behind Advertising

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A Look into the Secrets behind Advertising

Did you know that in the course of an average day you are bombarded by over three thousand advertisements? (Faigley 93) From bus stations and newspapers, to e-mails, television, and music videos, today's marketers are finding innovative ways to make their advertisements sophisticated and appealing so that they can lure consumers to their products. How has this phenomena occurred? This “strategic advertising” is not as complicated as it sounds. In fact, businesses use a formula-like approach when creating such advertisements. In order to be a savvy consumer, I recommend that you be aware of these techniques.

To create an ad, businesses research consumer
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This ad claims that Lean Source supplements are “different” from other diet pills because they are effective and clinically proven. Words such as “effective and clinically proven” are used in strategic advertising and are very convincing, because they assure the consumer that the product is legitimate and tested so that he will not need to worry about experiencing side effects.

Credibility is also established when Life Time Fitness provides various ways that the consumer can receive more information about Lean Source pills. One way becomes apparent at the bottom of the ad and seems very believable. It presents an opportunity to learn more about the clinical study conducted for Lean Source supplements. The ad suggests that potential customers “Understand the difference. Go to leansource.com for the complete clinical study and to learn about . . our plan. . .” This ad makes getting information about the pills seem easy and logical. In the bottom right-hand corner of the ad, logos for brand-name stores such as Target, K-Mart and Rite Aid are printed. These stores are well-known and popular for low prices and for their quality products, furthering Life Time Fitness's credibility. However, some of L.T.F's credibility is lost if a reader notices the miniscule words printed at the base of the ad which state, “The statements have not been approved by the Food and Drug
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