A Loyal Servant, Graphic Design And Its Journey

When graphic design began, it was much simpler than it is today. Most people consider graphic design to be done only on computers and fancy operating systems, when in fact graphic design in much more complex than that. Graphic design has its roots in early caveman drawings using stone, organic paints and charcoal. Since these early humans had no to little verbal communication, logic dictates that they would have to communicate instead with a plethora of symbols and graphic representations of ideas. As time progressed, the methods of visual communication, as well as verbal communication, evolved. Materials in graphic design became more refined such as digital or traditional printing. Some of the milestones in graphic design were the invention of printing presses, text-based design such as Typography, molds, and computers. As new technology made the expression and sharing of art possible, those who chose to create art formed new styles and ideas that also evolved.

If we examine our existence through a dichotomous lens of internal and external experiences, it is easier to understand the importance of graphic design. Everyone, to some extent, is trapped within themselves. There is me in here, and you in there—a separation exists. We find common ground in the external world where there are certain rules that most of us have agreed to play by. Graphic design functions as a catalyst for either strengthening or disintegrating these rules. It screams, “Continue! Begin! Stop!” The graphic designer must work through the external world, understand its rules, and journey through their internal world in search of a project’s solution. If the solution is successful,

Design has become one of my greatest passions in my life, one that I never grow tired of and constantly wish to improve upon. This is why I chose to become a graphic design major, so that I could constantly interact and learn about design even once I enter the career force. Design is a puzzle that when solved correctly can reach people like words could never do. I have known that I would enter a creative field since a child, though it wasn’t till recent years that my love of graphic design truly blossomed.

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

in today's society and is important to have in life. Graphic design is used in media, the

Communication and connection are accomplished by visual aids. The renowned graphic designer, Massimo Vignelli once said, “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design”. The world is influenced by the visual arts. Graphic design provides the ability to change a personal perspective and cultivate strong emotions. Children grow up with corporate characters digitally designed for entertainment. For example, Mickey Mouse, Moana, Stitch, and Olaf are iconic staples in a child's life. Adult years consist of posters, covers, and logos urge consumers to buy products or support certain

Graphic designers assume a noteworthy part in the media today. Ordinary items, from bulletins to signs, to sites and oat boxes are all made by a graphic designer. Graphic designers hold the obligation to make graphics that help convey data, occasions, and things. Designers work from designs and representations to make writing, for example, magazine designs, reports, and diaries. Designers are additionally in charge of promoting, which incorporates bundle design, logos, and marking.

In many forms of art, there exists the concepts of canons. The concept of canons refers to a general set of rules that a group or person has adopted while creating their work, and in time these rules have become accepted as the style of that group or person by the community. In the case of graphic design, if we were to look at the canons, two cases come to light. The first one is Bauhaus; founded in 1919, it could be considered the first emergence of modern design. The second one, Muriel Cooper; who revolutionized the way the production industry interacts with the design work and made mass production of these works much more efficient, she also foresaw the potential of digital media, distributed through computer screens over the internet, even before the internet

Humans have a long history of expressing ourselves through medium for varying reasons that have not always had to do with survival. We as a species have continued to try and portray our visons from inside the mind to the tangible world for our fellow beings by using drawings. There are a multitude of ways that the mind can reach our world. Some ways are seen as more familiar than others. If there are more familiar ways, then there is also a less familiar way. The fine arts such as art are what separates a satirical essay from a Grecian statue. Jeanette Winterson examines what art means to in our larger society and how to learn to truly appreciate and experience art.

In its simplest form, graphic design is the harmony between art and text. Problem solving and emphasis on thought are some examples of what it can do. Through my education at The University of North Carolina at Charlotte I have learned all the ways I can create art and challenge my viewers.  Once I become a young professional I envision that my contribution to the design field will be a unique one based on a collaboration of my education and experiences. Several graphic designers including David Carson and Paula Scher have inspired me along the way and influenced different ideals within my work.

Graphic designing started to evolve in the 20th century. Ernst Keller was considered the founder of swiss graphic designing. In 1906 Keller was first trained as a draughtsman and lithographer. After 2 years of being trained as a draughtsman and lithographer he became a teacher at a famous art school named “Kunstgewerbeschule”. Ernst Keller was most famous for his unique designs on his posters for several charity organizations. He provided an artistic way for companies and organization to advertise theirself or their product.(historygraphicdesign.com)

Those mark with asterisk* are on reserve shelf at front desk of PNCA library and are

Meredith Davis’s book “Graphic Design Theory” was published in September 2012 by Thames & Hudson. This book blends a study of historical thinking of design with contemporary / modern approach to it. It also suggests students to critically analyse their work and asks them to adopt the design theories to embellish their practical design work as it will help them construct better work. This book also helps in understanding the consumers and the history of Graphic Design and also talks about a range of theories and introduces a collection of concepts and sources for future use and reference. In this book, Meredith Davis talks about the relationship of visual representation to the contexts of design. It talks about focusing on the broad and long term aftereffects of design and not to design only for the moment and responding to prompt needs.

The relationship between art and design has been somewhat complicated and there is no clear picture how the roles of art and design ultimately differ. Some are saying that if design is good enough it becomes art. One great design thinker Kenya Hara has written some very good analysis about the relationship

“Vision is the art of seeing the invisible” ( Jonathon Swift). We have been indulging in the arts and have used art as a way to express and interact with the people surrounding us. To the carved images on rocks, and to the cartoons shown on the TV, the evolution of Graphic Design has shown us the importance of typography, photographers, illustrators etc. have on our society. When paper, ink, and pencils didn’t exist, our ancestors would carve their warnings, messages, and emotions on rocks and walls. Our ancestors don’t realize that such small acts such as these was the beginning of a huge movement, that wouldn’t be recognized until thousands years later. During the 16th century, China was able to establish a technique called woodblock printing or, the application of ink on raised curved surface, that allowed multiple text and images to be made quickly. China’s wide extension of printing slowly reached the middle east and caused Europe to start producing woodblock broadsides and printed books. The first printing press was constructed by Johannes Gutenberg, which was the first metal movable type to create a large amount of printed books. In the Old days books were very rare, expensive and were very valuable. The creation of the Printing press allowed books to be done faster, cheaper and it allowed books to be more accessible to the public. Graphic Design or “the art or skill of combining text and pictures in