A Market Analysis Will Be On Nike, Inc.

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

Nike name has stand for over 47 years and it has a powerful brand name that is well known in the market. People would prefer to use Nike as it is a trusted company and they use professional athletes to become their brand ambassador so people would think that “if professional athletes use Nike, Nike must be comfortable and the best among the other brands” and this makes new competitors wont stand a chance to compete with the famous brand Nike. Even one of the Nike competitor Under Armour has been standing since 1996 until now and haven’t reach a name as big as Nike. In order to develop the best products of the company it requires a process through prototype, testing, selling, recall and then evaluation. So overall this are all the reasons why the threats of new entrants for Nike is

Like any other sporting goods companies they face many competitors within the market. These include Adidas, Reebok, Fila, Puma, New Balance, Asics, and Skechers though Nike is the largest company within the group. Adidas is its closest competitor with a 16 % market share compared to 31% help by Nike.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

However, there also have been other executives who have helped the organization to still leading the market. For many years, although Nike has had a lot of competitors, they have managed to control the market share in an excellent way. Under Armour for example, is a direct competitor of Nike and even though is newer company than Nike, they have shown to be a strong competitor. Also, Under Armour has been able to make presence in some of the biggest sports name, their brand has grown and their style clothing is distinct and unique. Apart from Under Armour, Reebok is another brand that is a direct competitor of Nike. Many brands actually struggle to be on top for Nike, but because of the efforts, talent and undeniable innovation, Nike will be ahead of them for years to

Nike, Adidas and Under Armour are the largest brands in the athletic/sportswear monopolistic market. As of 2015, Nike’s revenue was $30.1 billion, the revenue of Adidas was $4.57 billion, while Under Armour’s revenue was $3.96 billion. Though all of the companies are large, Nike has a little more than 60% of the brand share dollars as compared to Adidas’ 11% and Under Armour’s 7% (Figure 1). Nike has some major strategies that

There is strong competition from Adidas, Under Armour, Reebok, and Puma with all companies vying for market share. There is a high dependence on the footwear part of the business along with the threat of counterfeit products. There is always the possibility of consumers no longer paying the high premium prices that Nike charges for their products. Finally there are image issues and issues concerning the high costs of advertising that need to be resolved.

The article entitled Under Armour Overtakes Adidas in U.S. Sportswear market, written by Germano, claims that Nike is number one seller of sportswear & footwear in the US market followed by Under Armor. Adidas was directly behind Nike in the US market yet it lost its No. 2 position in the acutely focused U.S. sportswear advertise a year ago to Under Armor Inc., which expanded both clothing and footwear deals at its German adversary's cost. Nike has long held the top roost in U.S. offers of sweats and tennis shoes, with its Nike and Jordan brands representing more than 90% of the American business sector for basketball shoes. Be that as it may, both the footwear and attire divisions of Nike and Under Armor expanded their piece of the overall

This Capstone paper will explore the challenges inside the business arena of superpower, Nike, Inc. (Nike). Statements and references within this paper are supported with information gained through extensive research of business journals, financial reports, and various other news sources. The author will describe business and marketing challenges inherent in the world of sportswear and sporting goods manufacturing and more specifically, some that Nike has directly faced and overcome. From a very humble beginning in 1964, Nike has grown into a worldwide multi-billion-dollar company that sets the bar as leader of the sportswear and athletic shoe industry (Forbes, 2016). This paper will examine how Nike has become the industry leader and most

The threat of new entrants in the athletic shoe industry is very weak. Currently the market is dominated by three major competitors, and

Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market.

Adidas Group consists of three major sportswear manufacturers: Adidas, Reebok and TaylorMade; however, the focus will be on Adidas. Adidas in particular, has been rapidly gaining popularity over the past several years after it began creating “trend-savvy” products with a diverse range of interests. (Green) For example, Adidas introduced new types of footwear: the NMD, Ultra Boost, Alpha Bounce and Yeezy. The release of these sneakers dramatically increased footwear sales for Adidas by 67% in 2016. (Transcripts) This allowed Adidas to bump down Under Armour and secure the number two sportswear brand position; however, Adidas is still far from overtaking Nike from their number one spot (Kell). One reason why Adidas struggles to compete against Nike is because of our prices. Although the new line of sneakers has profited Adidas drastically, it’s assumed that only the upper middle class and upper class can afford them. In order to increase sales even more, Adidas prices should adapt to various economic classes in the sportswear industry in order to remain relevant in comparison to its competition.