A Marketing Manager For Our Italian Restaurant

Cultural differences between nations often require a company to have multiple marketing strategies. What may be acceptable in on country may not be acceptable in another country. The cultural differences require companies to develop marketing plans that are suitable for each individual culture. Not being aware of and understanding the cultural differences can create costly and embarrassing errors that may actually offend those in other countries. Cultural differences can affect the colors of products, the graphics used on packaging, and how the product is communicated to the foreign target market.

AUFGC © one of the biggest petrochemical companies in middle east , this is why I have chosen this company for my work in CIM503 – Professional Communications Strategies. I am interested in this company because I have been working in this company since 2009 , I’m sure after this course I will be able to improve the marketing services. At this course I’ve worked on creating a series of coordinated marketing communication documents for this exercise. The promotional campaign contained within is my idea and does not exist in reality.

The earth has seven continents, which are Africa, Asia, Europe, Antarctica, Australia, South America and North America. Today, some people prefer to spend their vacation abroad. Those people think for a month or two weeks about a country that they would to visit because almost all countries are unique. Some people try to get enough information about a country before they are going to travel to avoid problems. Furthermore, each country has its special aspects for instance, customs and traditions. Some countries around the world share some similarities between them. Even though the United States shares some similarities with the United Arab Emirates, there are many differences that completely differ

There are a lot of differences between the listed countries cultures. As we know today, Brazilians and Italians have a lot in common. United Arab Emirates, on the other side, has its own culture and values. I would like to introduce the culture, the way they converse, the gift giving and how they entertain.

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

A marketing manager should be aware of the fact that the people in different countries are different in nature despite the global media networks, global product offerings etc. It is important to know about the socio-cultural environment before entering a country. The socio-cultural environment consists of all elements including beliefs, values, attitudes, habits, and life styles of persons as developed from cultural, religious, educational and social conditioning.

It consists of an analysis of the wider environment which helps us in identifying the trends in the market along with potential changes that can be expected in the market in near future. It analyses the political climate in order to identify policies and changes to governance implemented by the governments in the future which may act as barriers to the marketing communication activities or may create favourable effects on the marcomms. Ex: Changes to legislations especially on policies on usage of internet which will affect the browsing experience.

Culture: culture impacts consumers’ behaviour as culture is viewed differently across nations, consumers preferences differs due to values, beliefs and customs. Therefore Lidl’s would have to develop marketing communication strategies that appeals to different cultural background in order to gain acceptance in other countries. The marketing messages should connect with its target market in such a way it influences them to make purchase or to enquire about the product.

Trustonics Inc. is a leading online retailer in UAE and world fastest growing e-commerce Technology Company. We are a Pure Play business model which means we fully operate online. Trustonics offers cloud based e-commerce platform service in B2C and B2B verticals and is recognized globally for its innovative approach towards delivering business values and responsive to changing customer needs. The company believes in empowering every individual and business in the retail value chain by providing affordable technology to solve large scale business problems. Today, Trustonics is a trusted name in retail and technology platform services and a partner of choice for global business.

This business plan seeks to propose the strategic entry of Subway in the market of Oman. Subway is one of the most renowned fast food chains operating in the global markets. The organization has always positioned itself as an organization that sells healthy products to the target audience. This is the sole reason because of which the organization has gained immense popularity in the global market. The key reason because of which Oman has been selected as the host country is the increasing attractiveness of this market. A growing economy, decent per capita income, positive demographics and stable political and legal situation has magnetized numerous multinational organizations to enter and establish their business activities in Oman. Hence, Subway has also been recommended to enter the market of Oman.

This research is about the role of marketing and how it interrelates with other functional unit of Beer Barrel Saloon Bar and Grill to maximize on being more efficient, profitable and sustainable. Good practices will be highlighted and solutions will be given to solve the business problems. The Chartered Institute of Marketing (2009, p.2) defines Marketing as "the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably." Marketing as defined by The American Marketing Association (2015, par 1-2) is "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchange and satisfy individual and organizational." Further,

As we all know that every country has its own rules and regulations. Here we will discuss and compare two different countries which have their own marketing strategies. These countries are Pakistan and KSA. Both of these countries are different in many perspectives. Their culture is different, strategic decisions are different, most importantly, there is a huge cultural difference in both of these countries.

Abu Dhabi serves as the capital of the United Arab Emirates. Each emirate within the United Arab Emirates is governed by an absolute monarch who jointly form the Federal Supreme Council. One of the monarchs is selected as the President of the United Arab Emirates. In 2013, the total population of the United Arab Emirates was 9.2 million, of which 1.4 million are Emirati citizens and 7.8 million are expatriates. Islam is the official religion of the United Arab Emirates, and Arabic is the official language, although English is widely spoken besides Persian, Nepali, Bangali, Hindi-Urdu, Malayalam, and Balochi.

Executive summary: With the globalization of world business, Saudi Arabia has become an appealing market for foreign investors. But there has long been belief that the market of Saudi Arabia is difficult to develop and the culture there is inconsistent with the world. The problem of cross-cultural management arises as the cooperation between Saudi Arabia and its world partners continue to increase at an unprecedented rate. This paper analyses commercial and cultural feature of Saudi Arabia, presenting an understanding on the general cultural differences between Saudi Arabia and Singapore by applying different cultural dimensions. And it explains the influence of Arabia commercial culture on

This case can be used to teach marketing strategy, retail management, branding, customer value, competitive analysis, and even international business strategy. A better understanding of the demographics and geography of UAE is required. The following websites are good places for students to get on overall understanding of the context.