A Marketing Model Of The 4ps Model

The customer service personnel should be in a position to acknowledge their clients and pay attention well to whatever they say and put into practice active listening. They should also give a chance to the customers to respond to the services the company offers perhaps through the enterprise’s website. For any company to prosper, good customer relation is paramount in building a loyal

The place element of the marketing mix involves making products available to the customer in the most convenient way. To ensure this JD operates in many different places such as high streets, out of town locations, shopping centres and online stores. JD wants to make the shopping experience distinctive from that of its rivals. It does this by innovative displays and creative imagery to make the store experience fun and exciting.

The third P in the four P's of marketing is Place. The right product for the right customer at the right price must be located at the right location. All of the P's are contingent on the amount and quality

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Place in marketing mix refers to where the product is purchased from and how it’s distributed. For example, most consumer of confectionery will buy products form retail stores. Businesses need to adapt their marketing mix depending on

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

The organization creates the products that its intended customers want to buy and define and improve the characteristics of products or service that meet its customers ' expectations, not only now but in the future.

Product, Price, Place and Promotion also commonly known as the 4P’s are the major factors or tools with which a firm or an organisation operates in the market by offering a superior value proposition to its clients and customers and thus earning value back from them in return to achieve the objectives of its shareholders. These 4P’s are combined together to form the marketing mix of a firm.

Spatial and place concerns are the most detrimental issues of modern day marketing approach. There has been an increased emphasis on sensory marketing as a new addition to the branding literature (Hoyer). Companies and brands are realising the importance of involving the customer in non-product characteristics of their sale. The retailer is constantly interplaying with various places through different resources including business units, facilities, inventory, and the product or service itself (Heizer). There are many factors that are responsible in conjecture for specific purchase behaviour of a customer. These factors include space, layouts, lighting, furnishing, music, floor, décor, scents and aromas, aisle positioning, and many more. These factors together make up a retail environment which is essentially influential in the sales of a company (Nath).

Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target markets objectives are attained. The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service.

Different groups of customers have different ways of deciding to buy products. Some people decide on the spot and simply buy while others may take times to consider over several occasions then finally decide. With the later group, it is important that the company try its best to attract customers' attention at every opportunity to increase the chance of

Evaluate each employee’s skills and skill level. This can be accomplished simply by watching how an employee interacts with customers and what level of service they offer. Some employees will be natural salespersons and posses the skills to up-sell customers with little effort. Others will be better at problem solving or pre-emptive problem solving in which they are able to identify when a customer is unhappy or unsatisfied and address the situation before it Yuko comes unmanageable. Study your employees and identify which have the best skill sets for a particular customer service need, such as establishing a rapport and up-selling. Conduct regular meetings allowing, each employee to showcase and explain how they carry out their particular skill set.

Product is a broad concept that encompasses the satisfaction of all consumer needs in relation to a good, service idea. It not only decides what goods or services the firm should offer to a group of consumers but also includes decisions about customer service, package design, brands names, trademarks, patents, warranties, the lifecycle of a product, positioning the product in the marketplace and new product development (Kurtz Boone). Below are the images of package design, brands name and trademarks of Sony Home Theater System.

The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc.

Numerous people believe the thought of marketing and sales being the same thing. Conversely, sales are only one bit of the entire marketing process. In order to comprehend the idea, it is crucial to understand the marketing mix. Prior to a business choosing to launch an item into the business sector there are variables and components that should be considered. Variables in marketing are considered part of the marketing mix that is set up before the advertising program begins which thus characterizes the four factors known as “the four Ps”. The variables in advertising will decide the components of the item and how the purchaser or client sees the item. The “four Ps” consist of product, price, promotion, and place.