A Marketing Plan For Australian Hardware

Home Depot’s retail strategy is one of reasons for its fast growth and continued leadership in the home improvement retailer industry. Its focus on speed, efficiency, and quality has made it one of the largest retailers in the world. Home Depot focuses on being a leader in “product authority.” Walmart and Costco are leaders

Although this branded home entertainment sector is particularly concentrated with few participants, there cannot be denied its high-statured market. JB hi-fi is facing increased competitions on both domestic home appliance business and global retailers expand in Australian. This includes the presence of major national retailers as Harvey Norman, Myer, Target (JB HIFI Prospectus), international competitors such as, online stores such as Koogan, and other bricks and mortar stores. These firms accounting for over … % of retail industry revenue (IBIS World

Limited global brand awareness due to a lack of exposure to a large market because of the use of grassroot marketing tactics

The Australian market is extremely competitive and the company has positioned itself as a luxury products company. The organization 's current market position is that of a market leader. It follows mass marketing strategies. In case of marketing a new product the first consideration to be made by the marketer is that the target market includes the mass market or the targeted segment. Employing several developmental distribution tools including new distributors, online distribution, direct distribution and franchise distribution can be beneficial to the firm and its product as it is well aligned to the product and the firm 's requirement as well as objective. In this way the firm is able to create a brand that is popular and well known to its target

The growing trend of home improvement has perpetuated a larger demand for box store home improvement shops such as Home Depot and Lowe’s. There are several types of companies that contribute to the booming renovation industry. Home Depot and Lowe’s provide all the

Retailing building supply stores have become a popular retail industry sector due to increased public awareness and the need of many homeowners for the home improvement products. Back in the 1970s, long before warehouse stores ruled home improvement land, do-it-yourselfers shopped at “home centers.” These 30,000 square foot stores offered cheaper prices and wider selection of products, about 25,000 more than local hardware stores and eliminated the extra trip to the lumberyard. The dependence of many of these retailers upon the homebuilding industry for much of their business has also been reduced and the warehouse superstores, such as Home Depot, have become more important. The smaller companies in the

The Home Depot stores are always stocked with merchandise that is localized to match your area's specific market needs. They heavily promote a low price guarantee that targets any competitors advertised specials. Furthermore, they also have a sizable special order business that

Low brand awareness -, Advanced Materials Inc. needs a strong financial effort to make prospective customers familiar with the brand

This industry, although more attractive than the lumber industry, has its own inherent flaws . The Canadian retail hardware and home improvement industry can be characterized by high degree of rivalry, mainly due to a large number of players competing over products of low differentiation and incurring high fixed costs. Furthermore, due to low switching costs, high information, and price sensitivity, buyers are not loyal and have high bargaining power relative to retailers. Additionally, the medium threat and power of large new entrants and suppliers adds to the industry's unattractiveness.

Home Depot strives to provide the highest quality service to its customers. Home Depot achieves this by hiring professionals such as, carpenters, plumbers, and paint specialists. These experts are invaluable resources for less knowledgeable customers looking for a certain product or working on a new project. The Home Depot staff can help customers pick out larger and more difficult items such as showers, vinyl siding, carpet, appliances, and plumbing. After the purchase, Home Depot will have the items delivered and installed in the customer’s home. Home Depot’s focus on “product authority” is one of the main and drivers for the company’s high quality service.

They also offer one of the biggest product ranges available for DIY projects, builders, renovations etc, in the one store facility, including:

Australian Hardware has expanded rapidly to include 138 warehouse stores nationally. Unfortunately, one of the possible results of this rapid expansion is a lack of a national, consistent approach to WHS compliance.

Home Depot stores sell a wide assortment of building materials, home improvement and garden products. Twenty-six EXPO Design Center stores sell products and services primarily for design and renovation projects. Additionally, the company operates four Villager’s Hardware test stores, which offer products for home enhancement

Secondly, for the competitive advantages, because in Australia the technology and the internet are very normal and useful, most of people who live in Australia are already very used of using internet and high-tech products. Australians are very wild about take in new product, especially technology products. So for this situation its really a advantage of our product move in to Australia.

1. Achieve an increase in the market share to 50% or above in the next 7 years